Feral Horses Brand Identity Identiti Korporat by Emanuele Grittini is a highly esteemed winner of the very prestigious 2018 A' Design Award Perak in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.

PerakGrafik· 2018

Feral Horses Brand Identity Identiti Korporat

by Emanuele Grittini

Client: Feral Horses

A' Design Award Perak Winner in Grafik Category

39,134

Verified Award Winner

Verify Award Status for #65397

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Feral Horses Brand Identity Identiti Korporat

Identiti Jenama Feral Horses adalah identiti korporat yang direka untuk sebuah syarikat yang beroperasi dalam bidang pelaburan seni kontemporari. Identiti ini menyampaikan mesej kepada tiga golongan sasaran: peminat seni, peniaga profesional, dan pencapai yang ingin tahu. Satu piktogram tunggal menyatukan sisi artistik dan kewangan jenama tersebut. Logo dan variasinya adalah pixel perfect, supaya tanda tersebut kekal jelas dan mudah dikenali. Warna-warna ditentukan menggunakan sistem Pantone dan kemudian ditukar kepada sRGB dan CMYK. Fon yang dipilih berfungsi dengan baik sama ada dalam cetakan atau di skrin.

The Recognition

About the A' Design Award Perak

Feral Horses Brand Identity Identiti Korporat ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Feral Horses Brand Identity Identiti Korporat diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Feral Horses Brand Identity Identiti Korporat ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand has three diverse targets: art enthusiasts, professional traders, and curious achievers.
The company operates within the contemporary art investment field.
The naming had to express the business vision of freeing art investment.
Finally, due to Feral Horses’ mission to mingle the artistic world with the financial one, it was also crucial to come up with a fil rouge that would have brought some harmony and would have balanced creativity and uniqueness with strictness and standards.
Dimensions & Packaging: All corporate product supports meet ISO standards. The color palette was decided first through the Pantone system and then declined into sRGB for the web and CMYK for cases where printing was impossible via Pantone. The fonts used for the realization of the project are compatible both with printing and with web visualization. The pictogram and the set of variants of the logo are pixel perfect so as to be always recognizable and well distinguishable.
Tags: art, investment, economy, financial, artist, artwork,
Production Technology: For the development of the project the practice of "participatory planning" was used, this technique increases the interaction between the designer and the client, making sure to develop a project in a more linear way, sharing the various choices, informing and training the client on the rules and practices that have been followed by case history to better understand the decisions made by the designer.
Design Challenge: The most complex part of the design was to find the right combination between the art and finance sectors. This is because the brand is made up of a team of young professionals willing to show their diversity and the innovation of their project. Furthermore, the naming chosen by the client had to be inserted into a logo that gave the idea of a serious and stable company even if linked to the world of investment in art, so as to give confidence to investors.
Research: The design was carried out together with the customer to facilitate the understanding of the project, the main objective was the representation in a single pictogram of all the souls of the brand and the sectors in which it operates. Very intense the phase of realization of the logo of the brand, with various proposals to get to the winning one. In addition to satisfying the customer, the result obtained several appreciations and helped the brand achieve its goals.
Inspiration: The design inspiration is derived in part from the understanding of the values that the client wanted to convey, and partly from the desire to create a strong and unique project in the sector that is inspired by a strong and concrete line to be well defined and recognizable.
Project Duration: The project started in October 2016 in Milan and finished in january 2017 in Milan.
Operation Flow: The interaction with the brand identity takes place in different phases, first of all through the slides that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the customer of the brand, interacts with the brand through corporate materials suitable for promotional use such as folders for documents. Lastly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.