All Mies Packaging Fungsi Utama: Pembungkusan Jam Tangan by Walmir Luz

All Mies Packaging Fungsi Utama: Pembungkusan Jam Tangan by Walmir Luz is a highly esteemed winner of the very prestigious 2019 A' Design Award Gangsa in Reka Bentuk Pembungkusan Competition Category.

GangsaPembungkusan· 2019

All Mies Packaging Fungsi Utama: Pembungkusan Jam Tangan

by Walmir Luz

Client: All Mies

A' Design Award Gangsa Winner in Pembungkusan Category

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Colors

The Design

About All Mies Packaging Fungsi Utama: Pembungkusan Jam Tangan

Teks Buku: All Mies ialah reka bentuk pembungkusan untuk jam tangan. Kotak ini dibina daripada beberapa lapisan kadbod dengan potongan berbentuk jam tangan di bahagian tengah, tempat jam tangan itu diletakkan. Sejalur getar nipis diletakkan pada takuk-takuk kecil dan berfungsi mengikat lapisan-lapisan tersebut bersama-sama. Penutup luar membalut teras kotak dan diukir dengan identiti jenama. Penutup ini boleh diluncurkan keluar atau dibuka melalui tab di bahagian belakang. Apabila jalur getah dialihkan, lapisan-lapisan tersebut terpisah dan mendedahkan jam tangan di dalamnya. Bentuk berlapis ini diilhamkan daripada model topografi yang digunakan dalam pembuatan model.

The Recognition

About the A' Design Award Gangsa

All Mies Packaging Fungsi Utama: Pembungkusan Jam Tangan ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. All Mies Packaging Fungsi Utama: Pembungkusan Jam Tangan diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. All Mies Packaging Fungsi Utama: Pembungkusan Jam Tangan memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The All Mies box translates the simplicity of the watch design into a minimal and yet bold packaging. Embracing the same style found on the timepieces, the packaging is carefully designed to create an artful experience from beginning to end. The concept relies on a series of different layers that are tightly fit together as pieces of a puzzle waiting to slowly unveil the final product inside.
Dimensions & Packaging: Width 2-3/4" x Depth 5/8" x Height 11"
Tags: watch packaging, packaging, minimalist box, minimalist packaging, layered box, layered packaging.
Production Technology: The final design uses a series of cardstock layers that feature a timepiece cutout in the center where the main product is supposed to sit. These layers are bundled together by a thin rubber band that rests on small notches. The main core is then enclosed by a final cover that engraves the brand identity of the product and company.
Design Challenge: As the concept of a small startup, the biggest challenge was to achieve a unique design packaging that was elegant and simple at an affordable price. By rejecting generic boxes we had to carefully study production processes and materials that would allow us to achieve a custom design with financial constraints.
Research: The All Mies brand was established following the Miesian style. Every product and packaging are created to be simple and bold by embracing clean lines and a minimalist approach. All designs are generated through the understanding of its function. Tying the functionality of a piece to the establishment of its design enables the whole concept to achieve a holistic approach.
Inspiration: The packaging is inspired on the art of model making: topographic models can be created to illustrate mass and shape through the use of a sequence of layers. The final design expands upon the architectural identity of the brand by creating a play between volumes and voids and lets form follow function.
Project Duration: October 2018 to January 2019. Los Angeles/CA, USA
Operation Flow: When completely enclosed, the packaging can be opened by either sliding the core out of the cover or opening the cover from the back tab. Once the cover is removed, the main core is untied by removing the rubber band. Once the rubber band is removed, the main core becomes a series of independent layers that reveals that watch at its center.
Team Members: Creative Director: Walmir Luz
Designer: Philip Paul
Image Credits: Image #1: All Mies LLC
Image #2: All Mies LLC
Image #3: All Mies LLC
Image #4: All Mies LLC
Image #5: All Mies LLC
Image #6: All Mies LLC