Mirzam: Monsters Collection Pembungkusan Coklat oleh Backbone Branding

Reka bentuk Mirzam: Monsters Collection Pembungkusan Coklat oleh Backbone Branding ialah pemenang yang sangat dihormati bagi 2021 A' Design Award Emas yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

EmasPembungkusan· 2021

Mirzam: Monsters Collection Pembungkusan Coklat

oleh Backbone Branding

Klien: Backbone Branding

Pemenang A' Design Award Emas dalam Kategori Pembungkusan

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Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #86552

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Reka Bentuk

Mengenai Mirzam: Monsters Collection Pembungkusan Coklat

Pembuat coklat dari UAE (Dubai) memerlukan penjenamaan untuk coklat kacang ke bar buatan tangan. Daripada penamaan dan identiti kepada reka bentuk dan pembungkusan produk, pasukan mereka bentuk setiap elemen dengan cerita yang menarik mengenai keseluruhan konsep. Jenama berdasarkan perjalanan melalui Timur purba di sepanjang laluan dan laluan lautan yang telah lama dilupakan telah dicipta. Perjalanan dari satu negara ke negara lain, bertemu raksasa dan watak mitos. Reka bentuk pembungkusan adalah ilusi perjalanan antara mitos dan realiti.

Pengiktirafan

Mengenai A' Design Award Emas

Mirzam: Monsters Collection Pembungkusan Coklat ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. Mirzam: Monsters Collection Pembungkusan Coklat diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Mirzam: Monsters Collection Pembungkusan Coklat mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Chocolate-makers from the UAE (Dubai) contacted us to create a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, we designed each element with a fascinating story around the whole concept. We created the brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways. A journey from one country to another, meeting monsters and mythical characters.
Dimensi & Pembungkusan: Width 31 mm x Depth 1 mm x Height 61 mm
Tag: chocolate, packaging, packaging design, fiction, monsters, sea, trade, the Orient, Arabic
Teknologi Pengeluaran: The technology used for this project was making stencil-like design for the sleeve of the chocolate packaging, thus making the monsters illustrations on the actual surface of the packaging visible from the window. The material used for packaging design is paper.
Cabaran Reka Bentuk: The project had a central goal of storytelling and conveying the message and experience to the consumer. In this case, the central challenge was telling a deep story in a complete form, which however is hard to do on a small, flat packaging. Thus, we came up with a sliding-sleeve technology that helps the storytelling process. Hence, with the monsters illustrations on the actual surface of the packaging visible from the window and the interactive sleeve unveiling a new reality,the emotional message behind the packaging is perfectly conveyed.
Penyelidikan: The research was a central stage when developing the project, as the team dived deep into Arabic story-telling especially connected with sea and sea trade. Thus, the naming Mirzam was developed which is the Beta star of Canis Major, the greater of Orion’s canine companions. During the era of the Spice Route, Mirzam was one of the primary stars, by which sailors would navigate. As such it is representing the romance and adventure of bygone days – an era that we celebrate at Mirzam Chocolate. Further, as a result of a research the brand concept and story was developed.
Inspirasi: The central story that inspired to design the packaging of the chocolate is the Arabic fictional story. The packaging line for Mirzam Monsters Collection is our interpretation of those tales told by the Arab merchants to scare off their competitors from entering the sea trade, about mythical monsters, who blocked their passage and tried to sink and swallow their vessel with spices.
Tempoh Projek: January-September 2015, Yerevan, Armenia
Aliran Operasi: The idea was to express destruction of the myth with an interactive packaging design. On the sliding sleeve, the monsters are clearly seen, as the merchants’ stories visualization. When you remove the sleeve, you uncover a new reality – where the shine of stars and ocean planktons create an impression of the fantastic mythical beasts. This mythical journey follows you even when you unwrap the bar and see the sea wave patterns on the chocolate which sums up the Mirzam Chocolate adventure.
Paten: Copyrights belong to Mirzam Chocolate Makers
Ahli Pasukan: Brand Strategist: Matt Bartelsian
Creative Director: Stepan Azaryan
Illustration: Stepan Azaryan, Anahit Margaryan, Arax Sargsyan
Designer: Stepan Azaryan
Realization: Christina Khlushyan
Account Manager: Rita Manjikian
Kredit Imej: All Photo Credits to Bacbkone Branding