Fanwu Xiangyin Tea Pembungkusan Teh by Wen Liu and Bo Zheng is a highly esteemed winner of the very prestigious 2020 A' Design Award Emas in Reka Bentuk Pembungkusan Competition Category.
EmasPembungkusan· 2020
Fanwu Xiangyin Tea Pembungkusan Teh
Client: Shenzhen Oracle Creative Design Co., Ltd
A' Design Award Emas Winner in Pembungkusan Category
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- Verified Award Winner
- Verify Award Status for #86671
The Design
About Fanwu Xiangyin Tea Pembungkusan Teh
Fanwu Xiangyin Tea ialah reka bentuk pembungkusan untuk teh Pu'er dari Xishuangbanna di Yunnan, China. Ilustrasinya berbentuk kepala gajah dan menggabungkan kebun teh, pokok teh, pemetik teh serta haiwan-haiwan Yunnan. Kotak luar diperbuat daripada bahan kayu termampat yang bebas pencemaran, boleh terurai dan mesra alam. Kotak ini ringan dan mudah dibawa. Teh disimpan di dalam balang logam yang mempunyai pemegang, dan balang tersebut boleh digunakan semula setelah teh habis. Reka bentuk ini mempersembahkan budaya teh tradisional dalam bentuk kontemporari dan menyokong kesedaran alam sekitar.
The Recognition
About the A' Design Award Emas
Fanwu Xiangyin Tea Pembungkusan Teh ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. Fanwu Xiangyin Tea Pembungkusan Teh diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Fanwu Xiangyin Tea Pembungkusan Teh mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fanwu Xiangyin Old Tree Tea is Pu'er tea from Xishuangbanna of Yunnan. The illustration is the shape of the elephant's head which combines with tea gardens, tea trees, tea leaves pickers, and animals of Yunnan. The compressive wood material for the outside box is degradable and eco-friendly. The outside box is light and convenient to carry.
- Dimensions & Packaging
- The box has a length of 14cm, a width of 14cm and a height of 26cm. The can has a diameter of 8.5cm and a height of 19cm.
- Tags
- Fanwu, Elephant, Tea, Wood chips, Old Tree
- Production Technology
- The outside box adopts a compressive wood material non-polluting, degradable and eco-friendly. The tea jar is made of metal material, can not only store tea well but can be used secondly.
- Design Challenge
- The design process was kind of troublesome because of the technical difficulty and cost. Moreover, the designers want to remind the environmental awareness of people through the design.
- Research
- Nowadays, people are more materialistic and pursue a high quality of lifestyles and spirits. Tea has been considered as a traditional Chinese drink since ancient time. And the tea culture in China is profound. Designers needed to think about how to turn a traditional tea culture into a contemporary idea.
- Inspiration
- The project is inspired by the unique geographical environment of Yunnan's production areas. The designers have used the elements of Yunnan's tea gardens, tea trees, tea pickers, and precious animals in the design. The packaging design looks like an elephant's head and presents an ecologically harmonious idea.
- Project Duration
- The project began in September 2018 in Shenzhen, China, and was completed in November 2018 in Shenzhen, China.
- Operation Flow
- The use of eco-friendly wood material for the outside box is non-polluting and degradable; The portable handle design for the tea jar is easy to carry.
- Team Members
- Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang - Image Credits
- Image #1: Creator Wen Liu, Fanwu Xiangyin Tea, 2018
Image #1: Creator Bo Zheng, Fanwu Xiangyin Tea, 2018
Image #1: Creator Weijie Kang, Fanwu Xiangyin Tea, 2018
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