Meat n Beer Reka Bentuk Jenama by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 A' Design Award Gangsa in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.
GangsaGrafik· 2020
Meat n Beer Reka Bentuk Jenama
Client: Meat n Beer
A' Design Award Gangsa Winner in Grafik Category
- 13,375
- Verified Award Winner
- Verify Award Status for #87395
The Design
About Meat n Beer Reka Bentuk Jenama
Meat n Beer dianggap sebagai kedai utama yang menjual daging dan bir khas. Inspirasi untuk logo berasal dari penggabungan dua produk unggulan mereka. Dari kepala lembu tradisional dengan tanduknya yang tajam, diubah dengan reka bentuk ikonik dalam vektor bingkai dawai desa moden, berinteraksi dengan elemen tradisional lain, botol bir. Kesatuan berada dalam ruang positif dan negatif, ringkas dan elegan menjadi simbol tunggal di mana teks dan gambar membentuk satu gambar. Tipografi memainkan dan mencampurkan fon Industri gaya lama dengan Skrip yang lebih moden.
The Recognition
About the A' Design Award Gangsa
Meat n Beer Reka Bentuk Jenama ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Meat n Beer Reka Bentuk Jenama diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Meat n Beer Reka Bentuk Jenama memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
- Dimensions & Packaging
- Packaging and the paper bags came in various shapes for each type and size of product.
- Tags
- Meat, beer, store, kobe, brand, logotype, packaging, design, prime
- Production Technology
- Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
- Design Challenge
- The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
- Research
- The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
- Inspiration
- Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
- Project Duration
- Started in july 2016, and ended with the opening of the second store in december 2018.
- Operation Flow
- The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
- Team Members
- Mateus Matos Montenegro
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
