Pony Pack Tea Pembungkusan Kotak Hadiah Teh oleh Xiang Qian, Deng Zhehao and Yao Wenliang

Reka bentuk Pony Pack Tea Pembungkusan Kotak Hadiah Teh oleh Xiang Qian, Deng Zhehao and Yao Wenliang ialah pemenang yang sangat dihormati bagi 2020 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

PerakPembungkusan· 2020

Pony Pack Tea Pembungkusan Kotak Hadiah Teh

oleh Xiang Qian, Deng Zhehao and Yao Wenliang

Klien: Rufy Design

Pemenang A' Design Award Perak dalam Kategori Pembungkusan

21,867

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #87642

Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Pony Pack Tea Pembungkusan Kotak Hadiah Teh

Pony Pack Tea ialah reka bentuk pembungkusan hadiah yang dicipta untuk teh premium. Konsepnya mengikut sejarah panjang pembuatan teh, di mana kaedah tradisional dikekalkan dan digabungkan dengan pengurusan pengeluaran moden. Aksara Cina yang ditulis dalam gaya pelbagai zaman dilapiskan pada permukaan untuk menzahirkan kualiti yang dibawa merentasi masa. Set ini merangkumi sebuah kotak dan beg kanvas yang ditutup dengan ikatan tali yang dieratkan. Kertas bertekstur ringkas digunakan, dengan cetakan skrin, penyaduran gangsa dan timbulan. Bentuknya mengingatkan pada tiang teh dan kek teh.

Pengiktirafan

Mengenai A' Design Award Perak

Pony Pack Tea Pembungkusan Kotak Hadiah Teh ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Pony Pack Tea Pembungkusan Kotak Hadiah Teh diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Pony Pack Tea Pembungkusan Kotak Hadiah Teh ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: The unique attribute of this project lies in the use of a relatively obscure design idea, with the text of different ages as the main body of the tea process to connect the heritage
Dimensi & Pembungkusan: Box x24.2cm*y15cm*z5.1cm bag x63cm*d10.5cm
Tag: Tea packaging design, gift box packaging design, calligraphy, Oriental charm design
Teknologi Pengeluaran: Canvas slanting across the belt tea bag, rope tightening knot type, screen printing, bronzing, convex, simple texture paper
Cabaran Reka Bentuk: The challenge of the research and development of high-end gifts comes from how to explore the historical origin of the brand itself, so as to interpret the form, charm and soul in line with the product temperament in essence, and at the same time, to ensure that the cost of packaging form will not lead to the soaring cost of mass production.
Penyelidikan: 1. Research type: the user group is high-end consumers aged 25-45 years old.
2. Research objectives and methods: to find the essential value demand behind high-end gifts, conduct research, simulation, inquiry and analysis
3. Data collection and research tools: inspiration board, mind map, database
4. Research effects of participants or real-life phenomena such as experiments, results, insights and influences, business, society and design itself: through data research, simulation gifts, and search for experimental participants who meet the characteristics without telling them to buy finished products and send them to friends and then conduct investigation. It is found that high-end consumer groups not only have requirements for the quality of the product itself, but also have certain requirements for the historical origin behind the product as well as the aesthetic feeling of packaging design form and the charm it shows. We have therefore integrated the three to highlight the quality, heritage and extraordinary taste of the gift, in order to gain the ultimate buyer a solid friendship and praise in return.
Inspirasi: The inspiration comes from its tea making process. On the basis of traditional techniques, the key parts of the tea are kept and the modern scientific management is introduced. After hundreds of years, the traditional part of tea has been preserved with better production techniques. Therefore, the superposition of the writing styles of different ages is used to express the inheritance of quality across time.
Tempoh Projek: 2017-2017.9 changsha, hunan province, China
Aliran Operasi: The design target customers are 25-45 years old in the middle and high-end consumption capacity of the crowd. The starting point of this design is the brand story, the special structure of the product and the Oriental spirit. The tea Marvin is the background, and the special structure of the product is combined with the shape of the tea column and tea cake. To create a cultural background, special appearance modeling, Oriental aesthetics of the collection level gift packaging, is the design for the final buyers of the integration and optimization of the value set, to create value for the buyers.
Ahli Pasukan: Planning: liu jun
Designer: xiang qian
Assistant: li sai
Text collation：Yao wenliang
Kredit Imej: Photo # 1: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 2: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 3: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 4: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 5: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang。