Care for Mom to Be Kempen Kesedaran Sosial oleh Seyon Kim

Reka bentuk Care for Mom to Be Kempen Kesedaran Sosial oleh Seyon Kim ialah pemenang yang sangat dihormati bagi 2020 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Sosial.

GangsaSosial· 2020

Care for Mom to Be Kempen Kesedaran Sosial

oleh Seyon Kim

Klien: Seyon Kim

Pemenang A' Design Award Gangsa dalam Kategori Sosial

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Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #87971

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Warna

Reka Bentuk

Mengenai Care for Mom to Be Kempen Kesedaran Sosial

Care for Mom To Be adalah kempen kesedaran awam mengenai keperluan wanita hamil yang sedang dalam perjalanan. Kempen ini menyeru penumpang lain untuk memberikan tempat duduk di dalam kereta api atau ruang letak kereta. Identiti visual kempen ini terhasil daripada sebuah logo yang menggabungkan figura seorang wanita hamil dengan bentuk hati, melambangkan kehamilan dan penjagaan. Nada pastel hangat hasil gabungan warna merah dan oren digunakan menggantikan warna yang lazimnya dikaitkan dengan kehamilan. Poster dan tiket kereta api bawah tanah bercetak turut memaparkan logo ini di stesen-stesen serta kawasan letak kereta.

Pengiktirafan

Mengenai A' Design Award Gangsa

Care for Mom to Be Kempen Kesedaran Sosial ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Care for Mom to Be Kempen Kesedaran Sosial diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Care for Mom to Be Kempen Kesedaran Sosial memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Dimensi & Pembungkusan: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Tag: care, pregnant, awareness, campaign
Teknologi Pengeluaran: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Cabaran Reka Bentuk: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Penyelidikan: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Inspirasi: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Tempoh Projek: 3 weeks in New York City.
Aliran Operasi: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Ahli Pasukan: Seyon Kim
Kredit Imej: Photographed by Seyon Kim