Iridescent Pembungkusan Teh by Chieh Yu Chiang

Iridescent Pembungkusan Teh by Chieh Yu Chiang is a highly esteemed winner of the very prestigious 2020 A' Design Award Gangsa in Reka Bentuk Pembungkusan Competition Category.

GangsaPembungkusan· 2020

Iridescent Pembungkusan Teh

by Chieh Yu Chiang

Client: Pin Shiang Tea Co., Ltd

A' Design Award Gangsa Winner in Pembungkusan Category

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Verified Award Winner

Verify Award Status for #88575

View at A' Design Award Press Release Award Badge

Colors

The Design

About Iridescent Pembungkusan Teh

Projek ini menggabungkan seni, gaya hidup dan budaya timur dan barat ke dalam gambar yang sama, ia menggunakan sapuan berus tinta dengan warna yang terang dan pelbagai bahan dan kaedah percetakan. Kekuatan sapuan kuas dan warna tinta mewakili rasa teh Taiwan, warna terang dan filem berkilauan mewakili sorotan. Bayangan dan cahaya, keindahan dan merupakan konsep utama reka bentuk ini. Untuk memecahkan imej stereotaip budaya teh, paket ini menggoda untuk menggunakan perspektif dan reka bentuk baru untuk memperkenalkannya kepada generasi dan dunia yang berbeza.

The Recognition

About the A' Design Award Gangsa

Iridescent Pembungkusan Teh ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Iridescent Pembungkusan Teh diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Iridescent Pembungkusan Teh memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to achieve the actual lights and shadows, this project use different materials to visualize the feeling when tasting the tea.
Dimensions & Packaging: Product dimensions, Width 125mm x Depth 44mm x Height 190mm etc for physical products
Tags: Iridescent, Tea, Art, Shadow, Light, Packaging design
Production Technology: Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.

The strength of the brush strokes and the color of the ink represents the taste of Taiwanese tea, vivid colors and shimmering film represents the highlights.This project also use different materials to visual the feeling when tasting the tea.
Design Challenge: In order to achieve the actual lights and shadows, it tried different color and printing methods. After dozen of experiments, this package decided to use hologram and shimmering film on our box.
Research: The strength of the ink brush strokes represents the taste of Taiwanese tea, vivid colors and shimmering film represents the actual lights. It also use different materials to visualize the feeling when tasting the tea.
Inspiration: Shadows and lights, virtuality and reality is the main concept of this design.

To break the stereotype image of tea culture, it tempt to use a brand new perspective and designs to introduce it to different generations and the world.
Project Duration: The package was designed in April 2019, Taipei Taiwan. This package was presented in Taipei Food Expo in JUNE 2019.
Operation Flow: Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.
Team Members: Designer Chieh Yu Chiang (Bonny Chiang)
Art direction team circore .Co.,Ltd.
Image Credits: Packaging design: Chieh Yu Chiang (Bonny Chiang)
Photographer: Jimmy Chao