Si Te Baijiu Fungsi Utama: Pembungkusan Minuman by Wen Liu and Yong Deng is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Reka Bentuk Pembungkusan Competition Category.
PerakPembungkusan· 2020
Si Te Baijiu Fungsi Utama: Pembungkusan Minuman
Client: Sitir Liqlior Co., Ltd
A' Design Award Perak Winner in Pembungkusan Category
Verified Award Winner
Verify Award Status for #88621The Design
About Si Te Baijiu Fungsi Utama: Pembungkusan Minuman
Si Te Baijiu ialah reka bentuk pembungkusan untuk arak Cina. Pembungkusan ini dihiasi dengan Bunga Baoxiang, corak kuno Cina yang membawa makna khazanah dan panjang umur. Corak ini digabungkan dengan warna-warna oriental yang berani untuk membentuk estetika Cina kontemporari. Pembungkusan ini diperbuat daripada kertas khas dan kain sutera, manakala bahagian hadapan dihasilkan dengan proses tenunan. Nama produk dipaparkan pada kad logam. Botolnya diperbuat daripada seramik dengan kemasan bunga bakar. Pembungkusan ini berukuran 165 mm panjang, 135 mm lebar dan 320 mm tinggi.
The Recognition
About the A' Design Award Perak
Si Te Baijiu Fungsi Utama: Pembungkusan Minuman ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Si Te Baijiu Fungsi Utama: Pembungkusan Minuman diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Si Te Baijiu Fungsi Utama: Pembungkusan Minuman ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design conveys a traditional Chinese culture and creates a fresh and delicate new pattern and image. Those new patterns and images with an oriental essence produce a contemporary Chinese aesthetic. The designers use the traditional culture element on the design. It seems the traditional culture in this design has been developed in a good way.
- Dimensions & Packaging
- The dimension of the product is 165mm in length, 135mm in width and 320mm in height.
- Tags
- Baijiu, Crafts, Oriental culture, Tradition, Flower
- Production Technology
- The using material of packaging constitutes with special paper and silk cloth. The front side of the packaging uses the weaving process. The name of the main product is attached to a metal card. The bottle material is a roasted flower on a ceramic bottle.
- Design Challenge
- The designers develop a packaging product design with oriental characteristics for Si Te Baijiu. The designers selected Bao Xiang Follower as the design object and determined the design style and direction after a series of investigations on the Chinese culture.
- Research
- The idea of packaging design develops an oriental characteristic effect. The designers selected Bao Xiang Follower as the design object and determined the design style and direction after a series of investigations on the Chinese culture.
- Inspiration
- The design idea of Si Te Baijiu has a strong oriental culture expression. Baoxiang Flower is an ancient Chinese traditional pattern in the East. Moreover, Baoxiang Flower is one of the auspicious three treasures and a decorative pattern with the meaning of treasure and immortal. The designers apply the Baoxiang Flower pattern with the bold oriental colour on the design. The design shows a modern Chinese aesthetics and develops Chinese culture.
- Project Duration
- The project started in May 2018 and finished in July 2018 in Shenzhen.
- Operation Flow
- The design aims to inherit the Chines cultural. The design intends to introduce Chinese culture toward the world.
- Team Members
- Designer: Wen Liu
Designer: Yong Deng
Designer: Weijie Kang - Image Credits
- Image #1: Creator Wenliu, Si Te Baijiu, 2018.
Image #1: Creator Yong Deng, Si Te Baijiu, 2018.
Image #1: Creator Weijie Kang, Si Te Baijiu, 2018.
Image #1: Illustrator Li Chen, Si Te Baijiu, 2018.
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