San Liang Jiang Pembungkusan Botol Minuman Keras by Wen Liu and Xianwen Wu is a highly esteemed winner of the very prestigious 2020 A' Design Award Platinum in Reka Bentuk Pembungkusan Competition Category.
PlatinumPembungkusan· 2020
San Liang Jiang Pembungkusan Botol Minuman Keras
Client: Henan Jiumayi Dianzi Shangwu Co., Ltd
A' Design Award Platinum Winner in Pembungkusan Category
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- Verified Award Winner
- Verify Award Status for #88715
The Design
About San Liang Jiang Pembungkusan Botol Minuman Keras
San Liang Jiang ialah pembungkusan untuk minuman keras yang diilhamkan oleh budaya Sanxingdui, sebuah tapak purba dalam sejarah China. Botol seramik ini mengambil bentuknya daripada wajah manusia gangsa, dan bahagian atas botol boleh digunakan sebagai cawan. Cat semburan dan cap emas diaplikasikan pada permukaannya, dengan hitam sebagai warna utama. Botol ini dibalut dengan bahan seakan tanah liat dan diletakkan di dalam kotak timah cembung berukuran 250 kali 175 kali 100 milimeter. Penyodok kecil, berus dan tukul turut disertakan, supaya botol dapat disingkap seperti relik yang digali.
The Recognition
About the A' Design Award Platinum
San Liang Jiang Pembungkusan Botol Minuman Keras ialah pemenang A' Design Award Platinum, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk yang benar-benar luar biasa, elegan dan megah. Pemenang Platinum ialah keajaiban ciptaan, bukti batas kreativiti intelek, dan menunjukkan profesionalisme tiada tandingan serta kegeniusan pereka bentuknya. Reka bentuk ini diharapkan menjadi karya paling terkenal yang mentakrifkan estetika sesuatu zaman, menyumbang kepada kesejahteraan masyarakat dan memajukan batas seni, sains, reka bentuk dan teknologi. San Liang Jiang Pembungkusan Botol Minuman Keras mempamerkan tahap kecemerlangan yang melangkaui batas dan tanpa ragu menjadikan dunia tempat yang lebih baik dengan ciri-cirinya yang menguntungkan dan bernilai. San Liang Jiang Pembungkusan Botol Minuman Keras ialah karya pemenang A' Design Award Platinum yang membangkitkan keinginan, memberi inspirasi, menyeronokkan, menggembirakan dan mencetuskan kegembiraan yang besar.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The culture of San Xing Dui has a thousand years of history. San Xing Dui is the oldest civilization in Chinese history. The cultural sites of San Xing Dui were inadvertently discovered through continuous exploring and excavating. With its rich cultural connotation and mystery, the distillery decided to design a type of liquor which is called "San Liang Jiang".
- Dimensions & Packaging
- The packaging box dimension is 250mm in length, 175mm in width and 100mm in height.
- Tags
- Technology, style, Bottle Design, San Liang Jiang, San Xing Dui, Relics
- Production Technology
- The material of the box uses the convex tin box. The material of the bottle is ceramic. The technology of the bottle uses spray paint and gold stamp. The material of the bottle cover is ceramic.
- Design Challenge
- In the early stage of the project that the type of box and bottle display, cost control, and the relationship between product and customer are not going very successful. So it needs further improvement of research for the project in the later stage.
- Research
- The project is based on the history of San Xing Dui and culture of China. After researching on the culture of San Xing Dui, we start to design.
- Inspiration
- The shape of the design is based on the “Bronze Human Face” which is an antique of San Xing Dui. The Bronze Human Face combines perfectly with the bottle body. The design uses a modern aesthetics effect. Ceramic is the raw material for the design. The main visual colour is black. The design highlight a noble and mysterious effect. The design conveys Chinese history and culture. The size of the bottle is moderate and easy to play.
- Project Duration
- The project started in January 2019 and finished in March 2019 in Shenzhen.
- Operation Flow
- The shape of the box applies the iron material. The built-in archaeological excavation tools, small shovel boxes, brushes, hammers and other tools are in the box. The bottle is wrapped with a clay-like material. The customer can use the built-in tools to do excavating when they open the lid. The customer experiences the process of excavating cultural relics would enhance the interaction between product and customer. The shape of the bottle is made of ceramic. The upper part of the bottle can be used as a cup. The whole can be used as a cultural relic decoration, which makes the work have great practicability, functionality and appreciation. The sample is a very satisfactory result.
- Team Members
- Designer: Wen Liu
Designer: Xianwen Wu
Designer: Weijie Kang - Image Credits
- Image #1 Creator Wen Liu, San Liang Jiang, 2019
Image #1 Creator Xianwen Wu, San Liang Jiang, 2019
Image #1 Creator Weijie Kang, San Liang Jiang, 2019
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