Greyder V Pembungkusan Kotak Kasut by Musa Celik

Greyder V Pembungkusan Kotak Kasut by Musa Celik is a highly esteemed winner of the very prestigious 2020 A' Design Award Emas in Reka Bentuk Pembungkusan Competition Category.

EmasPembungkusan· 2020

Greyder V Pembungkusan Kotak Kasut

by Musa Celik

Client: Greyder

A' Design Award Emas Winner in Pembungkusan Category

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Verified Award Winner

Verify Award Status for #88910

View at A' Design Award Press Release Award Badge

Colors

The Design

About Greyder V Pembungkusan Kotak Kasut

Greyder V ialah kotak kasut yang direka untuk membawa dan menyimpan kasut tanpa beg plastik. Pemegang bersepadu membolehkan kotak ini dibawa dengan tangan selepas pembelian. Dua ruang memegang kasut dalam bentuk V, yang memudahkan proses mengeluarkan kasut. Bentuk V ini diilhamkan daripada pergerakan berjalan, apabila satu kaki melangkaui kaki yang satu lagi. Kotak ini diperbuat daripada karton menggunakan kaedah pengisaran, dan bahan-bahannya boleh dikitar semula serta terbiodegradasi. Bentuk menegak yang padat juga membolehkan kotak ini disimpan sebagai tempat penyimpanan untuk sepasang kasut ganti di pejabat.

The Recognition

About the A' Design Award Emas

Greyder V Pembungkusan Kotak Kasut ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. Greyder V Pembungkusan Kotak Kasut diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Greyder V Pembungkusan Kotak Kasut mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This package offers the consumer a simple solution to carry shoes. Classic shoe boxes need a plastic bag when transported. The handles in this design eliminate the need for plastic bags. Shoe storage compartments make it easy to unpack the shoes.
Dimensions & Packaging: Height: 290mm Width: 330mm Depth: 130mm
Tags: Shoe box, Creative shoe box, Package design, Shoe storage box
Production Technology: The package is produced by grinding method from carton. 100% recyclable and biodegradable materials have been used.
Design Challenge: The packages had to be produced a good workmanship from a material of quality since objective was to make the box to be kept by the consumer to use for a long time. Faced with 2 important challenges in this process.

1- Transportation of the packages from the package producer to the shoe producer.
2- Packages being covered with dust during the residence time in the storage of the shoe producer.
Research: Face-to-face interviews were held with 10 women working in the office. Questions were asked about buying, carrying and using shoes and the problems that this design could solve were identified:

1- Packaging the shoes with plastic bags in the sales points.
2- Standard shoe boxes being unable to meet the needs of people who keep a spare shoe in their offices.

Therefore, in order to solve these problems, a design has been made that offers both practical portability and creative storage.
Inspiration: As people walk, one foot heels on the other. This creates a "V" shape. This movement also inspired product packaging. When the package is opened, the shoes form a "V" shape, just like walking.
Project Duration: The project began in January 2017. It took 1 year to develop the design and it is been launched in Turkey in July 2018.
Operation Flow: Plastic bags were used for carrying shoe boxes before. The need for plastic bags for carrying, keeping and storing has been met with this design. This resulted in less plastic waste than before. Especially, we observed that businesswomen are keeping a spare shoe in their office. Due to the small space it takes, this package also became a frequently used furniture in means of storage.
Image Credits: All Images:

Photographer Mehtap Orgun, Greyder Box Photographs, 2019