Go Training Institution Penjenamaan by Seethink

Go Training Institution Penjenamaan by Seethink is a highly esteemed winner of the very prestigious 2020 A' Design Award Gangsa in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.

GangsaGrafik· 2020

Go Training Institution Penjenamaan

by Seethink

Client: Seethink

A' Design Award Gangsa Winner in Grafik Category

10,777

Verified Award Winner

Verify Award Status for #89233

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Go Training Institution Penjenamaan

Institusi Latihan Go ialah projek identiti visual yang dicipta untuk sebuah sekolah yang mengajar permainan papan Cina, Go. Identiti ini menggunakan bentuk positif dan negatif, satu idea visual yang berkaitan dengan keseimbangan yang terdapat dalam budaya Go. Lukisan garisan dalam gaya dakwat dan berus tradisional digabungkan dengan gerak isyarat bermain Go. Elemen tradisional disatukan dengan bentuk kontemporari dan berjiwa muda untuk menyesuaikan dengan kanak-kanak. Item bercetak termasuk kad nama, kertas tulisan dan kad pengajaran, dihasilkan dengan percetakan digital dan pengukiran laser. Matlamatnya adalah untuk mempromosikan budaya Cina secara visual.

The Recognition

About the A' Design Award Gangsa

Go Training Institution Penjenamaan ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Go Training Institution Penjenamaan diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Go Training Institution Penjenamaan memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is branding design for Eastart which is a training institution of Chinese Go.Designers did visual identity system for it to make promotion of the Chinese traditional culture and establish links between kids who are interested in Go and this intellectual culture. Besides, the combination of traditional elements and contemporary young elements is also a highlight point.
Dimensions & Packaging: Name card: 50mmx90mm
Writing paper: 210mmx297mm
Teaching card: 50mmx60mm
Tags: Branding, Visual Identity, Chinese Culture, Graphic, Logo, Children Training
Production Technology: Digital printing, Laser engraving etc.
Design Challenge: Finding the balance between traditional serious elements and modern young style to be suitable for children.
Promoting Chinese culture via visual language in a special and easy way.
Research: Inspirational research was conducted through discussions and interviews with clients and designers in Seethink.
Inspiration: 1.The culture of Chinese Go is similar with Yinyang. That reminds designers of Shigeo Fukuda who is best at positive and negative shapes.
2.The gesture of playing Go is relevant to that of Buddhism which is always showed with Baimiao, a kind of Chinese art with line drawing in traditional ink and brush style. Therefore, the two elements were combined.
Project Duration: The project started in March 2019 in Taiyuan and finished in July 2019, and the inaugural ceremony was in 1st, July.
Operation Flow: The institution is a good place to see the achievement and feel the atmosphere.
Patents: There are no patents or copyrights in force at the moment.
Team Members: Zhu Ming
Du Yanting
Liu Xinyu
Sui Guowen
Wu Jiang
Wang Zhuhui
Qi Hao
Image Credits: Creative Director/ Zhu Ming, Designer/Du Yanting, Liu Xinyu, Li Yuning, Wang Zhuhui，Illustrator/Wu Jiang