Songhua River Rice Bungkusan Beras oleh 33 and Branding Co., Ltd.

Reka bentuk Songhua River Rice Bungkusan Beras oleh 33 and Branding Co., Ltd. ialah pemenang yang sangat dihormati bagi 2020 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

PerakPembungkusan· 2020

Songhua River Rice Bungkusan Beras

oleh 33 and Branding Co., Ltd.

Klien: Sourceage

Pemenang A' Design Award Perak dalam Kategori Pembungkusan

42,119

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #89941

Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Songhua River Rice Bungkusan Beras

Nasi Sungai Songhua, adalah produk beras mewah di bawah SOURCEAGE Food Group. Ketika festival tradisional Cina - Festival Musim Semi semakin hampir, mereka merancang melalui produk beras yang dibungkus dengan indah sebagai hadiah kepada pelanggan hadiah Festival Musim Bunga, jadi reka bentuk keseluruhan perlu menggemari suasana perayaan Festival Musim Bunga, yang menonjolkan unsur budaya tradisional Cina dan makna baik yang baik.

Pengiktirafan

Mengenai A' Design Award Perak

Songhua River Rice Bungkusan Beras ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Songhua River Rice Bungkusan Beras diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Songhua River Rice Bungkusan Beras ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: The Songhuajiang rice was the high-class rice from Suyuan Food Group. They produced the well-packaged rice as corporate gifts at Chinese new year approach. Therefore, the package design should satisfy the festival atmosphere，display the traditional Chinese culture elements, and spread the good moral.
Dimensi & Pembungkusan: Width 210mm x Depth 40mm x Height 160mm
Tag: Package，China，Rice，Food，Festival，Cultural
Teknologi Pengeluaran: The reason why this packaging was unique not only because its shape was unusual, but also its materials was special. In order to improve the quality and smoothness of packaging, they chose the fine pearl paper and used laser cutting technology, which made the scales of Koi more clear and the whole packaging more three-dimensional and vivd.
Cabaran Reka Bentuk: Most rice packages in China are made in plastic bags. As a New Year gift, this kind of rice has not only Chinese traditional elements but also high-end auspicious implications, which is difficult to package. After the originality is determined as Koi carp, the requirements for subsequent materials and production technology are also very high. Through continuous cutting pressure testing, we finally achieve the effect of complete scaling without cutting off.
Penyelidikan: This striking unique packagings are both creative and aesthetical alongside with a good moral, keeping a deep impression to the consumers. It helps enhancing the customer's favor for the brand, as well as the brand marketers to complete a successful marketing.
Inspirasi: Koi means good luck in China. Therefore, combining the water, light, earth, and other elements, they picked up Koi as the packaging form. In addition, they inosculated patterns and color features of Koi for satisfying the overall visual effect.
Tempoh Projek: The project started in September 2018 in Beijing and finished in December 2018 in Beijing, and was exhibited in Supermarket in December 2018.
Aliran Operasi: By comparing the effects of various papers, they finally adopted fine-grained Pearl paper, which can better highlight the texture of smoothness and brightness, as well as the combination of laser cutting technology and manual, to make the scales turn up slightly, so that the whole packaging has a more three-dimensional sense.
Paten: Copyrights belong to 33 and branding, 2019.
Ahli Pasukan: Xiaowei Zhang
Jing Xu
Zengwei Qin
Jingyan Li
Kredit Imej: Main Image: Photographer Jing Xu, Songhua River, 2019.
Image #1: Photographer Jing Xu, Songhua River, 2019.
Image #2: Photographer Jing Xu, Songhua River, 2019.
Image #3: Photographer Jing Xu, Songhua River, 2019.
Image #4: Photographer Jing Xu, Songhua River, 2019.