The Passion of the Card Leadlight Series Promosi Diri oleh Rebecca Burt

Reka bentuk The Passion of the Card Leadlight Series Promosi Diri oleh Rebecca Burt ialah pemenang yang sangat dihormati bagi 2020 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.

GangsaGrafik· 2020

The Passion of the Card Leadlight Series Promosi Diri

oleh Rebecca Burt

Klien: Flexicon

Pemenang A' Design Award Gangsa dalam Kategori Grafik

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Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #90602

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Warna

Reka Bentuk

Mengenai The Passion of the Card Leadlight Series Promosi Diri

Tingkap kaca berwarna cantik apabila diterangi cahaya matahari dan juga cara unik untuk mempamerkan reka bentuk dan proses percetakan ini. Kad perniagaan ini hampir dibuat dengan tangan. Skrin sutera dicetak pada stok plastik jernih dan kemudian dikeringkan satu warna pada satu masa. Kawasan yang jelas dianggap sebagai warna yang membuka potensi reka bentuk penuh stok. Segel pearlescent dan UV overgloss melengkapkan proses dan mencipta kesan yang canggih. Reka bentuknya menjadi nyata apabila kad-kad itu diangkat ke tingkap.

Pengiktirafan

Mengenai A' Design Award Gangsa

The Passion of the Card Leadlight Series Promosi Diri ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. The Passion of the Card Leadlight Series Promosi Diri diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. The Passion of the Card Leadlight Series Promosi Diri memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: These business cards are silk screen printed on a clear plastic stock, then dried one colour at a time. They are virtually hand made. Utilising a process called Opaque Barrier Technique, clear is treated as a colour to create a myriad of effects. A pearlescent seal and UV overgloss were added to complete the design. The design really comes to life when the cards are held up to a window, just as a stained glass window comes to life with the light shining through.
Dimensi & Pembungkusan: Stock is clear PVC plastic. Width 55mm x Height 90mm.
Tag: Brand Identity, Business Card, Screenprinting, Graphic Design
Teknologi Pengeluaran: Clear effects were designed into the PVC plastic unlocking the full design potential of the clear base stock. Artwork was formatted using a unique and highly-skilled process that ensures accurate registering of colours, positioning and the sequence of ink layers before film is output. Cards are silk screen printed and dried in racks with each colour pass, embellished with a pearl seal, UV overgloss and then die cut.
Cabaran Reka Bentuk: The most challenging part of this design activity is the production of the cards. Preparation of the artwork files for film output has to be 100% accurate. The screen printing can be challenging as each colour is printed and dried on a rack before the next colour can be added.
Penyelidikan: I researched images as they would be telling the story and evoking emotion. The objective was to capture the feeling of the awe and wonderment you feel when observing stained glass windows backlit by the sun. Although there is no religious message or meaning behind the project, I was looking for strong imagery that would not only showcase our passion for the design and print process, but would invoke a feeling of quiet contemplation, as if the observer was in a cathedral, appreciating the craftsmanship and remembering a loved one.
Inspirasi: The purpose behind this project The Passion of the Card Leadlight Series, was to illustrate the design capabilities for premium plastic business cards. Evan Reiman was an Entrepreneur and Screen Printer by trade and was taught these printing skills by his Father who was an influential figure in his life, but who had passed away. His Father was one of the last people in New Zealand to complete an apprenticeship for making stained glass windows, so the inspiration for these cards was to honour his memory by creating a special series of cards we felt passionate about.
Tempoh Projek: Project took 6 weeks from design to production completion. Designed and printed in Auckland, New Zealand.
Aliran Operasi: Designing on a clear substrate means transparent or opaque colours can interact from side A to side B, creating sophisticated effects that traditional paper cards cannot deliver. The substrate will outlast a paper card and have less wear and tear.
Ahli Pasukan: Evan Reiman.
Kredit Imej: Image #1: Photographer Aaron Lang, Product Photography
Image #2: Photographer Aaron Lang, Product Photography
Image #3: Photographer Aaron Lang, Product Photography
Image #4: Photographer Aaron Lang, Product Photography
Image #5: Photographer Aaron Lang, Product Photography