A Valley In The City Pusat Pengalaman Pemasaran by Song Han

A Valley In The City Pusat Pengalaman Pemasaran by Song Han is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Reka Bentuk Ruang Dalaman dan Pameran Competition Category.

PerakDalaman· 2020

A Valley In The City Pusat Pengalaman Pemasaran

by Song Han

Client: Shenzhen Horizon Space Design Co., Ltd

A' Design Award Perak Winner in Dalaman Category

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Verified Award Winner

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Colors

The Design

About A Valley In The City Pusat Pengalaman Pemasaran

A Valley In The City ialah sebuah pusat pengalaman pemasaran yang reka bentuk dalamannya mengambil inspirasi daripada bukit, lurah dan anak sungai di wilayah Guangdong. Bentuk bionik mencipta suasana moden dan minimalis, dengan sebuah lurah yang tersembunyi dalam landskap bandar. Lurah dan rumah-rumah tertutup itu dibalut dengan plat aluminium bertebuk berwarna putih, yang memberikan ruang tersebut profil dengan pelbagai lapisan. Bukaan tingkap ditaburkan merentasi dinding untuk membingkaikan pemandangan di sepanjang laluan. Sebuah karya seni pemasangan buluh yang dihasilkan oleh pewaris kraf tradisional terbentang kira-kira 300 meter menerusi ruang tersebut.

The Recognition

About the A' Design Award Perak

A Valley In The City Pusat Pengalaman Pemasaran ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. A Valley In The City Pusat Pengalaman Pemasaran diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. A Valley In The City Pusat Pengalaman Pemasaran ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The space not only creates a futuristic experience, but even recaptures the well established tradition. The enclosed houses, village, alley, ravine and stream could bring back the sweet young days hidden in the depths of your mind.
Dimensions & Packaging: Installation artwork named Murmuring Zephyr,The length is about 300 meters.
Tags: Urban Ravines,Murmuring Zephyr，Estate Marketing Experience Center,Shenzhen Horizon Space Design Co., Ltd，Song Han ,
Production Technology: This is actually an installation artwork named Murmuring Zephyr. Making this masterpiece entails the ICH inheritors month long effort in folk bamboo handicraft.
The ravine and houses are all wrapped in white punched aluminum plates, which gives the space a profile of varying layers. At the same time, it conveys a futuristic, ethereal landscape.
Design Challenge: This is actually an installation artwork named Murmuring Zephyr. Making this masterpiece entails the ICH inheritors month long effort in folk bamboo handicraft.
Research: The space design gets its inspiration from Guangdong provinces hills, ravines and streams. Leveraging the bionics, this design creates a modern minimalist ambience, with a ravine hidden in the urbanscape.The space not only creates a futuristic experience, but even recaptures the well-established tradition. The enclosed houses, village, alley, ravine and stream could bring back the sweet young days hidden in the depths of your mind.
Inspiration: The space design gets its inspiration from Guangdong province hills, ravines and streams. Leveraging the bionics, this design creates a modern minimalist ambience, with a ravine hidden in the urbanscape.
Project Duration: The project started in April 2018 in Huizhou and finished in April 2019 in Rimini, and was exhibited in Huizhou in April 2019.
Operation Flow: The ravine and houses are all wrapped in white punched aluminum plates, which gives the space a profile of varying layers. At the same time, it conveys a futuristic, ethereal landscape. On the walls are scattered window apertures. These openings cannot only provoke your memories, but also create fine sights along the way. You can relish a garden, a space of rich layers.
Team Members: Shenzhen Horizon Space Design Co., Ltd.
Song Han
Image Credits: Main Image: Photographer XuFeng Jin, The reception area,Designer Song Han,2019.
Optional Image #1:Photographer XuFeng Jin, The reception area,Designer Song Han,2019.
Optional Image #2:Photographer XuFeng Jin, Discuss the area,Designer Song Han,2019.
Optional Image #3:Photographer XuFeng Jin, Discuss the area,Designer Song Han,2019.
Optional Image #4:Photographer XuFeng Jin, Art installation area,Designer Song Han,2019.