Borboleta Sistem Jenama by Juan Eugenio Mallo Camera

Borboleta Sistem Jenama by Juan Eugenio Mallo Camera is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.

PerakGrafik· 2020

Borboleta Sistem Jenama

by Juan Eugenio Mallo Camera

Client: Balko Argentina S.a

A' Design Award Perak Winner in Grafik Category

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Verified Award Winner

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Colors

The Design

About Borboleta Sistem Jenama

Borboleta ialah sistem jenama yang dicipta untuk dua rangkaian stesen minyak yang dimiliki oleh kumpulan pemilik yang sama di Brazil. Dislub beroperasi di timur laut manakala Equador beroperasi di utara, dan kedua-dua rangkaian mengekalkan nama masing-masing. Sebuah simbol dikongsi berbentuk rama-rama menghubungkan kedua-dua jenama tersebut. Rama-rama itu merujuk kepada transformasi dan pembaharuan, dan garis luarnya turut mengingatkan kepada siluet wilayah Brazil. Tiga warna digunakan, satu untuk setiap syarikat dan warna ketiga untuk penyatuan mereka. Logo ini dibina berdasarkan grid berasaskan modul.

The Recognition

About the A' Design Award Perak

Borboleta Sistem Jenama ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Borboleta Sistem Jenama diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Borboleta Sistem Jenama ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design team achieved the goal of develop a new brand for two different companies that belonged to the same owner group. Dislub and Equador are gas station nets that operates in Northeast and North of Brasil respectively; working independently one respect of the other, and from now on they'll show the same image but mantaining his own name. That was the design challege: to give one logo for two related, but at the same time independent and completely different brands; using color, shapes and same graphic structure to get the work done.
Dimensions & Packaging: (Standing Billboard - Structure) Width 7300mm x Height 5300mm
(Ad Display) Width 6850mm x Height 3950mm
Tags: Logo, Branding, Brazil, Butterfly, Borboleta, Identity, Corporate, Symbol
Production Technology: The design team constructed the logo with a module-based grid that allowed us to obtain a smooth and well-shaped design.
Design Challenge: The design team faced the challenge of representing two different brands with the same image but keeping both individualities, and instructed to present a well-adjusted solution for both brands with neither one being more important than the other. The team had to honor the previous colors so they identified the most representative one for each brand and added a third one to symbolize the union of both companies.
Research: The isotype, the more characteristic element of the logo, represents a butterfly: a symbol strongly associated with nature, but also express a certain degree of Brazilian national spirit, therefore, the isotype also resembles the silouhette of the Brazilian territory. In addition the design team choose an unique color, purple, that represents the union of the two companies and sets them apart from the competitors in gas station market.
Inspiration: The main concept were: union, rebirth, transformation and modernism. The design team took the image of a butterfly that universally represents a symbol of powerful transformation, change, hope and renewal. The isotype is common to both brands and shows three significant colors, two representing the companies and the third representing the future.
Project Duration: The design team began working in the second quarter of 2017 and the complete project was finished and approved to Dislub Equador Board of Directors in December of the same year. During the first quarter of 2018 the design team continued working with all the applications of the new brand.
Operation Flow: By sharing both companies the same symbol a clear link will make the client's mind connect both companies as one.
Team Members: Juan Eugenio Mallo Camera
Diego Adrián Beas