Option Reka Bentuk Poster by Haolai Zhou

Option Reka Bentuk Poster by Haolai Zhou is a highly esteemed winner of the very prestigious 2020 A' Design Award Gangsa in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.

GangsaGrafik· 2020

Option Reka Bentuk Poster

by Haolai Zhou

Client: H.Design

A' Design Award Gangsa Winner in Grafik Category

12,050

Verified Award Winner

Verify Award Status for #91989

View at A' Design Award Press Release Award Badge

Colors

The Design

About Option Reka Bentuk Poster

Option ialah reka bentuk poster mengenai hak wanita. Poster ini menyeru wanita agar tidak berdiam diri dan menyuarakan pendapat mereka kepada dunia. Mesej ini turut menyeru orang ramai agar tidak membisu terhadap isu yang berlaku di sekeliling mereka setiap hari. Diam bukanlah suatu pilihan bagi wanita mahupun masyarakat umum. Imej utama ialah simbol tanda silang, diambil daripada tanda yang diletakkan pada lakaran dan draf yang diketepikan semasa proses semakan karya. Tanda silang ini menegaskan bahawa diam bukanlah suatu pilihan. Poster ini berukuran 11 dengan 17 inci.

The Recognition

About the A' Design Award Gangsa

Option Reka Bentuk Poster ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Option Reka Bentuk Poster diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Option Reka Bentuk Poster memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The poster design is talking to the issue of Women rights. The concept is telling women not to keep silent. They need to raise their voice to the world. The public should not keep silent about this big issue, even though it’s happening around them every day. Silence is not an option for both women and the public. The idea of using the cross symbol came from the design process that evolved as people self-critiquing.
Dimensions & Packaging: 11in x 17in
Tags: Women Rights, Powerful, Action, Option
Production Technology: Sketching and photo shooting for exploring the idea making. Good graphic and solution appeared in the all process.
Design Challenge: Finding the powerful and appropriate visual language to speak out.
Research: Spoke to women who are in different groups of age, fields, and role. Taking surveys for specific questions. Those results and data bring up more inspiration to create design.
Inspiration: Femininity is still facing this problem in modern society, so Women's rights should be spoken out more. During the research and design process, finding powerful and appropriate visual language to present this sensitive topic becomes a big challenge. However, the cross symbol, for those abandoned idea sketches and design drafts, pops up in the process of critiquing designs. It represents this is not an option, both for design and the main message of the topic.
Project Duration: The project started in May 2017 in San Francisco and finished in June 2018 in San Francisco.
Operation Flow: Powerful visual communication is catching people's attention, and it's straightforward to the core message.
Team Members: Haolai Zhou
Image Credits: Copyrights belong to Haolai Zhou, 2018
Illustration belong to Haolai Zhou, 2018