India Packaging Fungsi Utama: Pembungkusan Produk by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Reka Bentuk Pembungkusan Competition Category.
PerakPembungkusan· 2020
India Packaging Fungsi Utama: Pembungkusan Produk
by Xiaomi
Client: Xiaomi
A' Design Award Perak Winner in Pembungkusan Category
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- Verified Award Winner
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The Design
About India Packaging Fungsi Utama: Pembungkusan Produk
India Packaging ialah sistem pembungkusan yang dicipta untuk barisan produk elektronik pengguna yang dijual di pasaran India. Reka bentuk ini menggunakan skema warna oren dan hitam yang kontras untuk meningkatkan impak visual serta mencerminkan warna jenama utama. Kawasan khusus pada setiap kotak memaparkan identiti jenama, jadi gaya yang sama dikekalkan merentasi produk daripada kategori dan saiz yang berbeza. Struktur yang jelas di bahagian hadapan mempamerkan maklumat produk penting, slogan dan mata jualan utama. Setiap kotak diperbuat daripada kertas, dipotong secara acuan (die cut) dan dilipat menjadi bentuknya.
The Recognition
About the A' Design Award Perak
India Packaging Fungsi Utama: Pembungkusan Produk ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. India Packaging Fungsi Utama: Pembungkusan Produk diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. India Packaging Fungsi Utama: Pembungkusan Produk ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With the new packaging, the design team wishes to strengthen brand recognition, as well as emphasize the technological edge associated with Xiaomi products. To ensure that the Xiaomi style remains uniform across products from a wide variety of categories and dimensions, designers have designated space on the packaging to communicate branding identity, and established a clear structure to display key product information, so that it can become a visual memory and stand apart from its competitors. Since orange is the major color palette in the Xiaomi brand, we opt for a contrasting orange-black color scheme to enhance the visual impact.
- Dimensions & Packaging
- dimension height 30-120, Length 50-95, width 32-50mm
- Tags
- electronic, orange, colorful, technology
- Production Technology
- material: Paper Structure: paper die cut and fold to box.
- Design Challenge
- With the new packaging design, the key product specifications, slogan, selling points are well communicated to the consumer, while the vibrant color scheme powerfully conveys the technology, joy, and passion aspects advocated by Xiaomi.
- Research
- Compared with the packaging of other brands in the Indian market, the branding on existing packaging line is not clear, and brand recognition is low. And the selling points and key features are not apparent. Furthermore, the product portfolio lacks visual impact and communication between product and consumer. Therefore, customers feel indifferent towards the packaging. The last and most important, packaging lacks visual memory.
- Inspiration
- Xiaomi had a product line for the Indian market. However, the sales department gave negative feedback for the visual design of the packaging. After local market research, two teams from China and India worked together and built a new visual system for the packaging. New look gives a fresh visual for the whole product line.
- Project Duration
- The project stared in June 2018 in Beijing China, finished in July 2018 in Beijing China
- Operation Flow
- Xiaomi had a product line for Indian Market. However, the feedback from the sales department was negative. Therefore, two teams from China and India worked together to explore a new look. After deeply local market research, the design team found the problems and built a new visual system for the packaging.
- Patents
- Copyrights belong to Xiaomi, 2019
- Team Members
- Design director: Lu Chen
Packaging designer: Chao Yan
Packaging structure design: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
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