Winetime Seafood Pembungkusan oleh Olga Takhtarova

Reka bentuk Winetime Seafood Pembungkusan oleh Olga Takhtarova ialah pemenang yang sangat dihormati bagi 2020 A' Design Award Platinum yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

PlatinumPembungkusan· 2020

Winetime Seafood Pembungkusan

oleh Olga Takhtarova

Klien: Sot B&d

Pemenang A' Design Award Platinum dalam Kategori Pembungkusan

988,506

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #92361

Terokai Lagi Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Winetime Seafood Pembungkusan

Reka bentuk pembungkusan untuk siri Winetime Seafood harus menunjukkan kesegaran dan kebolehpercayaan produk, jika membezakannya dengan baik daripada pesaing, harmoni dan mudah difahami. Warna yang digunakan (biru, putih dan oren) mencipta kontras, menekankan elemen penting dan mencerminkan kedudukan jenama. Konsep unik tunggal yang dikembangkan membezakan siri ini dari pengeluar lain. Strategi maklumat visual memungkinkan untuk mengenal pasti rangkaian produk yang pelbagai, dan penggunaan ilustrasi dan bukannya foto menjadikan pembungkusan lebih menarik.

Pengiktirafan

Mengenai A' Design Award Platinum

Winetime Seafood Pembungkusan ialah pemenang A' Design Award Platinum, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk yang benar-benar luar biasa, elegan dan megah. Pemenang Platinum ialah keajaiban ciptaan, bukti batas kreativiti intelek, dan menunjukkan profesionalisme tiada tandingan serta kegeniusan pereka bentuknya. Reka bentuk ini diharapkan menjadi karya paling terkenal yang mentakrifkan estetika sesuatu zaman, menyumbang kepada kesejahteraan masyarakat dan memajukan batas seni, sains, reka bentuk dan teknologi. Winetime Seafood Pembungkusan mempamerkan tahap kecemerlangan yang melangkaui batas dan tanpa ragu menjadikan dunia tempat yang lebih baik dengan ciri-cirinya yang menguntungkan dan bernilai. Winetime Seafood Pembungkusan ialah karya pemenang A' Design Award Platinum yang membangkitkan keinginan, memberi inspirasi, menyeronokkan, menggembirakan dan mencetuskan kegembiraan yang besar.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: The new design emphasizes all the advantages of the brand: the colors reflect the gastronomic nature of the product; unique style and well-arranged design emphasize the solid attentive attitude of the manufacturer to the product, which escalates loyalty to delicacies taste; the packaging looks bright, perceptible and does not require extra effort from the buyer while making a choice.
All this makes the product more attractive to consumers and helps to make a purchasing decision quicker.
Dimensi & Pembungkusan: boxes 100mm x 100 x 40mm, 150mm x 330mm x30mm, 350mm x 180mm x 50mm, 360mm x 100mm x60mm
Tag: seafood, fish, frozen food, packaging, branding
Teknologi Pengeluaran: The designer decided that the Winetime Seafood packaging should demonstrate the reliability of the brand and convey the freshness of the products. For this, a single unique concept was developed, and the visual information strategy was used.

The entire series packaging is developed in a single unique style. This approach compiles the assortment under one brand and distinguishes the series Winetime Seafood from products of other manufacturers presented in retail chains.
Cabaran Reka Bentuk: The packaging had to convey the quality and reliability of the brand, inspire to buy. First of all, effective elements had to be discovered so that they tell about the taste and quality of the product, emphasize the attentive manufacturer’s attitude. And also the packaging had to be harmonious, understandable and not overloaded with the information. The second challenge was to create an emotional image that would appeal to the target audience and distinguish packaging from competitors.
Penyelidikan: The designer considered the following key points. There is certain psychology of choosing colors in design — each color conveys an idea. Brightness and contrast attract attention. They are noticeable and improve the perception of information. For each item in the series special visual element was created: a picture and an inscription. The illustration helped to make the packaging more visually interesting and clear and arouse certain feelings among buyers.
Inspirasi: Winetime Seafood is a new series of fish and other seafood products that combines more than 10 products: wild dorado, salmon, European bass, Nile perch, scallops, octopus, tiger shrimps, etc. The technology of shock (quick) freezing allows the products to preserve the structure, nutritional value, and maximum taste.
Tempoh Projek: Ukraine, Kyiv, the project began in December 2018 and ended in May 2019
Aliran Operasi: In addition, each item of the series has its own separate visual element – an image and an inscription - which allows the buyer to understand easily what he or she has got: an octopus, perch, shrimp or other. This approach, on one hand, preserves the unity of brand perception, and on the other hand, makes a specific product search simpler. Three main brand colors chosen by the designer are deep blue - the color of the deep sea, bright orange - the company color, and pure white - a symbol of freshness. A sans serif font compliments the overall picture.
Kredit Imej: Imagines №1-5 are used images www.shutterstock.com
www.freepik.com