Love&wash Fungsi Utama: Pembungkusan by Alexander Cherkasov

Love&wash Fungsi Utama: Pembungkusan by Alexander Cherkasov is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Reka Bentuk Pembungkusan Competition Category.

PerakPembungkusan· 2020

Love&wash Fungsi Utama: Pembungkusan

by Alexander Cherkasov

Client: Love&wash

A' Design Award Perak Winner in Pembungkusan Category

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Verified Award Winner

Verify Award Status for #92436

View at A' Design Award Press Release Award Badge

Colors

The Design

About Love&wash Fungsi Utama: Pembungkusan

Love&wash ialah reka bentuk pembungkusan untuk pelbagai produk dobi, termasuk serbuk pencuci, gel pencuci, kapsul dan penanggal kotoran. Konsep ini menzahirkan penjagaan melalui metafora mudah pakaian yang saling berpelukan. Pada label serbuk untuk fabrik berwarna, sehelai baju-T oren dan sehelai kemeja denim berpelukan. Huruf-huruf pada logo ditekan rapat untuk mengulangi idea yang sama. Warna latar belakang memisahkan produk, manakala tipografi biru mengisyaratkan kesegaran dan ketulenan. Pembungkusan ini diperbuat daripada kadbod dan plastik, dan bahan terbiodegradasi turut dirancang.

The Recognition

About the A' Design Award Perak

Love&wash Fungsi Utama: Pembungkusan ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Love&wash Fungsi Utama: Pembungkusan diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Love&wash Fungsi Utama: Pembungkusan ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.
Dimensions & Packaging: This packaging is planned to be based on biodegradable materials.
Tags: wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap
Production Technology: This packages are made of the following materials: cardboard, plastic.
Design Challenge: It was necessary to stick to one main idea and filter out all unnecessary options.
Research: There was carried an analysis of the market for Laundry products and analysis of target audience.
Inspiration: My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.
Project Duration: The project was prepared for several month at the beginning of 2019 in Moscow
Operation Flow: Consumers will feel love and care in this concept.
Team Members: Assistant: Anna Leonteva
Photographer: Anatoly Karpov
3D visualizer: Pavel Gubin