Seotun Saram Antara Muka Aplikasi Mudah Alih by Donggyun Kang

Seotun Saram Antara Muka Aplikasi Mudah Alih by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 A' Design Award Besi in Reka Bentuk Teknologi Mudah Alih, Aplikasi dan Perisian Competition Category.

BesiMudah Alih· 2020

Seotun Saram Antara Muka Aplikasi Mudah Alih

by Donggyun Kang

Client: Seotun Saram

A' Design Award Besi Winner in Mudah Alih Category

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Verified Award Winner

Verify Award Status for #92825

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Colors

The Design

About Seotun Saram Antara Muka Aplikasi Mudah Alih

Seotun Saram ialah antara muka aplikasi mudah alih yang menghubungkan mereka yang memerlukan kaunseling psikologi dengan kaunselor profesional yang berkelayakan. Nama ini merujuk kepada seseorang yang masih belum mahir, dan perkhidmatan ini berdasarkan idea bahawa setiap orang bermula dengan canggung. Sebuah kisah dongeng menerangkan proses kaunseling dengan cara yang mudah difahami bagi pengguna yang tidak biasa dengan kaunseling. Dua watak muncul dalam kisah ini: Seotun, seorang yang mencari kaunseling yang keliru, dan Gobukki, seorang kaunselor yang perlahan tetapi boleh dipercayai. Tekstur kertas yang hangat, nada navi langit malam dan ikon lukisan tangan membentuk identiti visual aplikasi ini.

The Recognition

About the A' Design Award Besi

Seotun Saram Antara Muka Aplikasi Mudah Alih ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Seotun Saram Antara Muka Aplikasi Mudah Alih diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Seotun Saram Antara Muka Aplikasi Mudah Alih dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' They made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
Dimensions & Packaging: This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
Tags: SeotunSaram, CI, BI, Corporate Identity, Brand Identity
Production Technology: They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Design Challenge: This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
Research: There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Inspiration: Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. They wanted people to get good counseling service through this and hoped their life to be warmer.
Project Duration: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Operation Flow: They wanted to enable clients to get skilled counseling in a safer setting.They tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim