Reka bentuk The Moment Kalendar 2020 oleh Xiutao Fu ialah pemenang yang sangat dihormati bagi 2020 A' Design Award Emas yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.

EmasGrafik· 2020

The Moment Kalendar 2020

oleh Xiutao Fu

Klien: Mattenai

Pemenang A' Design Award Emas dalam Kategori Grafik

64,650

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #93258

Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai The Moment Kalendar 2020

Kalendar Momen ini mendapat inspirasi daripada kebijaksanaan purba Istilah Suria Cina dan Kitab Pengkhotbah dalam Alkitab. Ia bertujuan untuk mencerminkan sifat gelisah masyarakat moden dan mengingatkan manusia untuk mengenali setiap musim dan menghargai masa kini. Dalam reka bentuk baharu ini, bulan dicetak di tengah halaman, manakala tarikh disusun di sepanjang arka berperingkat. Apabila tarikh dan arka berputar mengikut arah jam di sekeliling pusat, ia perlahan-lahan memudar—berkat kertas lut sinar—membangkitkan tanggapan puitis bahawa keabadian terbentuk daripada satu siri detik masa kini.

Pengiktirafan

Mengenai A' Design Award Emas

The Moment Kalendar 2020 ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. The Moment Kalendar 2020 diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. The Moment Kalendar 2020 mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Based on the concept of enjoying the moment, there is a new design expression to show dates in this project. Month is printed in the centre of the page while every date is shown on a gradient arc. Dates and arcs rotates clockwise around it and fade away due to the translucence of tracing paper, which poetically illustrates present and impending loss of time. The Chinese 24 solar terms and daily mottos are highlight of The Moment to strengthen concept and remind people to enjoy the moment.
Dimensi & Pembungkusan: 185mm x 94mm x 46.5mm
Tag: Calendar, Chinese Twenty-four Solar Terms, Daily Motto, Enjoy The Moment, MATTENAI
Teknologi Pengeluaran: The Moment calendar is produced by high level printing and manufacturing technologies, including . The temperature and humidity were strictly control in the whole process of printing Color testing for pages of solar terms were carried out several rounds to ensure accuracy. Moreover, the high requirement of folding and binding ensures paper alignment for design excellence. The easily-torn line on each page provides a smooth user experience.
Cabaran Reka Bentuk: The first challenge is to present ancient wisdom about time in contemporary style and minimalism. Designer carefully design the layout of each page, which enable users clearly read the date and motto instead of being interrupted by information of another pages. Afterwards, it spends 6 months to test and choose parchment as final material of inside pages by comparing dozens of paper and considering transparency as well as producibility. The printing process must be dry to avoid the shape change of paper by high humidity.
Penyelidikan: Enjoying the moment is a simple truth but easily forgotten, as well as the ancient wisdom of Chinese 24 Solar Terms. Therefore, it is a good chance to look back our cultural as the research background of this project. Designer collected images from ancient poetry of each solar term and chose tradition color to finish 24 illustrations about the Solar Terms. Moreover, many great classic in the world (such as Bible) are also worthy to learning, from which the daily motto on each page be selected.
Inspirasi: Fast-paced lifestyle in China forces many people to race against the clock and brings anxiety more than accomplishment. However, we run to problems when we try to beyond the limitation of time. Everything has its own time and we should do things in proper time. The traditional Chinese 24 Solar Terms shows seasonal change to guide farm work and daily lives. The ancient wisdom inspired me to design a calendar, which could remind people to know the season, follow the time and enjoy the moment.
Tempoh Projek: The project started in August 2018 in Shanghai and finished in September in 2019 in Shanghai.
Aliran Operasi: Tearing off a page means time has passed. Next translucent pages could be seen indistinctly just like the coming days. This interaction express that we could neither prolong the past nor touch the future. In other words, the only thing we really have is nowness, is now. In that case, we should enjoy the moment rather than regret for the irreversibility or worry about the uncertainty. The other interesting operation is that users could see rotation of the gradient arc when they jump calendar pages quickly (same principle as frame-by-frame animation). We live in the moment while time is infinite, but eternity is a series of moments.
Paten: Copyright belong to Shanghai Shapher Network Technology Co., Ltd, 2019
Ahli Pasukan: Creative Director & Designer: Xiutao FU
Kredit Imej: Echo Chen, 2019