Fruit Bites Pembungkusan Buah-Buahan Kering by Nour Shourbagy

Fruit Bites Pembungkusan Buah-Buahan Kering by Nour Shourbagy is a highly esteemed winner of the very prestigious 2020 A' Design Award Gangsa in Reka Bentuk Pembungkusan Competition Category.

GangsaPembungkusan· 2020

Fruit Bites Pembungkusan Buah-Buahan Kering

by Nour Shourbagy

Client: Fruit Bites

A' Design Award Gangsa Winner in Pembungkusan Category

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Verified Award Winner

Verify Award Status for #93428

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Fruit Bites Pembungkusan Buah-Buahan Kering

Apa yang lebih baik daripada makanan ringan bebas rasa bersalah untuk anak-anak anda? Reka bentuk pembungkusan Buah Buah dirancang untuk mendorong anak-anak mengubah tabiat makanan ringan dan memilih untuk makan buah kering semula jadi dan bukannya makanan ringan. Tujuannya adalah untuk memberi kuasa kepada setiap ibu bapa untuk mengubah corak makanan ringan anaknya. Cabarannya adalah untuk merancang watak-watak yang mencerminkan faedah buah yang mudah difahami dan dihubungkan oleh anak-anak sebagai sesuatu yang sejuk dan sihat. Mangga memainkan peranan utama dalam kesihatan kulit. Pisang membantu anda mengekalkan penglihatan yang normal. Apple baik untuk ingatan dan tumpuan anda.

The Recognition

About the A' Design Award Gangsa

Fruit Bites Pembungkusan Buah-Buahan Kering ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Fruit Bites Pembungkusan Buah-Buahan Kering diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Fruit Bites Pembungkusan Buah-Buahan Kering memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Whats better than a nutritious guilt free snack for your kids. Packaging Designs for fruit bites dried fruits.The main unique feature of the packs were the character designs that were designed to attract kids and encourage them to change their snacking habits and prefer eating one hundred percent natural dried fruits rather than any other junk snacks.
The mission was to empower parents to change their kids snacking habits.
Dimensions & Packaging: Width 90 mm x 45 Depth x Height 140 mm
Tags: Design for kids, Dried Fruits, Healthy Snacks, Packaging Design, Fruit Characters
Production Technology: The packaging pouches are transparent (see through) for children to get to see the fruits inside also for the parents to make sure that the fruits are in good condition & quality.
Design Challenge: The research phase was challenging for me ; gathering data then deciding which fruit benefit to visualize in which children can easily understand and relate to as something cool and healthy.
Challenge: to design characters that reflect fruit benefits that children can relate to.
Mango: Plays a major role in skin health it gives a glow to your skin.
Banana: Helps you maintain normal vision and improves your vision at night.
Apple: Good for your memory & concentration.
Research: At first the brand's target audience were parents as they are the decision makers (buyers). Then I thought it would be more challenging yet beneficial to design for kids. Because when parents feel that the packaging design might attract their kids and encourage them to eat what's inside; they will give it a try and buy the product.
Inspiration: The inspiration behind this project was mainly the story behind the brand idea. The Founder of the brands story was my main inspiration. When she became pregnant with her first child she saw things differently. She had to take a step back. It was time for her to improve her familys eating habits. After the birth of her child their little family started to seriously live on fruit bites.
Project Duration: The project started in August 2019 in Cairo and finished in October 2019 in Cairo
Operation Flow: Fruit bites provide nutritious dried fruits to help children eat better, feel better and live better. Fruit bite's products will empower families to change their snacking habits and improve their health and lifestyle of themselves and their loved ones. The design execution was made with kids in our minds and hearts.