Blessing Gifts Sampul Berkat by Weiquan Long

Blessing Gifts Sampul Berkat by Weiquan Long is a highly esteemed winner of the very prestigious 2020 A' Design Award Besi in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.

BesiGrafik· 2020

Blessing Gifts Sampul Berkat

by Weiquan Long

Client: China's Guangdong province environmental protection publicity and education center/ The brand of YEAH EP

A' Design Award Besi Winner in Grafik Category

10,075

Verified Award Winner

Verify Award Status for #93981

View at A' Design Award Press Release Award Badge

Colors

The Design

About Blessing Gifts Sampul Berkat

Blessing Gifts ialah reka bentuk sampul merah yang dicipta untuk menyambut Tahun Baru Cina Kera. Sampul ini diperbuat daripada kertas hijau dan berukuran 85 kali 165 milimeter. Ilustrasi menunjukkan seekor kera yang wajahnya dibentuk oleh awan yang sedang berjalan, iaitu watak kartun bagi sebuah jenama pendidikan alam sekitar di Guangdong, China. Nama reka bentuk ini merujuk kepada ungkapan Kantonis yang bermaksud sangat baik. Slogan dan ilustrasi menggabungkan ucapan selamat Tahun Baru dengan seruan untuk menjaga alam sekitar. Sampul-sampul ini diberikan secara percuma kepada syarikat dan individu.

The Recognition

About the A' Design Award Besi

Blessing Gifts Sampul Berkat ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Blessing Gifts Sampul Berkat diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Blessing Gifts Sampul Berkat dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "YEAH EP" brand cartoon is a walking cloud named P. The language of Guangdong in China is Cantonese. During the Chinese New Year of the Monkey, P played the role of monkey in the form of "Monkey sai lei" in Cantonese through slogans and illustrations (such as "Don't waste new"), meaning "very good". "New Year's Eve", "Spend New Year" and "Happy New Year." We call on people to join the pleasant "Simon Monkey" environmental protection during the New Year and enjoy an eco-friendly life.
Dimensions & Packaging: DIMENSION:85mmX1mmX165mm
Tags: Environmental, protection charity, Chinese New Year, Monkey, Blessing envelope, New Year's money
Production Technology: Green paper
Design Challenge: Turning a cloud cartoon into a monkey is a challenge, which involves finding the facial features and expressions of the monkey.
Research: Starting from the development status of red envelopes, based on the design theory of red envelopes, with redesign as the main means, combined with Guangdong characteristics and festival customs, red envelopes were redesigned. From the perspective of color, material and pattern. In order to better reflect the charm and connotation of Lingnan culture, the traditional elements of Lingnan have been improved in form and their connotation has been sublimated. The combination of exploration and the design of red envelopes can present a variety of colors for everyone. Guide profits to the end.
Inspiration: New Year's Day is a sealed design packaging, which uses various elements of traditional China to carry out packaging in an innovative and modern way. Red envelopes are used to convey blessings and environmental protection views.
Project Duration: January 2016 guangzhou, China
Operation Flow: The New Year's Eve of the Monkey is a sealed design package, specially tailored for environmentalists, and shows a different environmental attitude from SHOW. Use advertising life to warn everyone to pay attention to environmental protection during the New Year, everyone responsible thinking and publicity. In terms of communication, Monkey Monkey Group distributes it free of charge to enterprises and individuals, and promotes it through Guangdong's famous environmental education platform "Guangdong Environmental Protection and Guangdong Fashion", calling on everyone to raise environmental awareness and understand the importance. Environmental protection.
Team Members: Weiquan Long/Yan Li