Emas Web · 2020
Macy’s Website Laman Web E-Dagang
- A' Design Award Emas 2020 in Web
- CLIENT: Macy's
- Estimated Number of Design Views: 87,206
- Verification code 8DBCEF0B91 · Verify this award
Colors
About Macy’s Website Laman Web E-Dagang
Laman web Macy's ialah platform e-dagang yang membolehkan pelanggan membeli-belah pelbagai produk Macy's secara dalam talian. Laman web ini direka semula pada tahun 2019 sebagai tindak balas langsung kepada maklum balas pelanggan, menghasilkan reka bentuk yang bersih, ringkas dan berinspirasikan fesyen. Susun atur laman web ini mengambil inspirasi daripada media fesyen dan produk teknologi pengguna, dan ia bertujuan untuk membezakan Macy's daripada peruncit pesaing. Teknologi web responsif moden digunakan supaya laman ini boleh dilihat pada komputer riba, tablet dan telefon pintar. Penyelidikan pengalaman pengguna memandu reka bentuk semula ini, termasuk tinjauan, temu bual dan ujian kebolehgunaan.
About the A' Design Award Emas
Macy’s Website Laman Web E-Dagang ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. Macy’s Website Laman Web E-Dagang diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Macy’s Website Laman Web E-Dagang mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.
Press Kit
- Unique Properties
- In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
- Dimensions & Packaging
- We developed reponsive web design across different devices.
- Tags
- Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized modern responsive web technologies.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Image Credits
- Images courtesy of Macys.
