Hou Juice Pembungkusan Jus oleh Leng Chen

Reka bentuk Hou Juice Pembungkusan Jus oleh Leng Chen ialah pemenang yang sangat dihormati bagi 2020 A' Design Award Emas yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

EmasPembungkusan· 2020

Hou Juice Pembungkusan Jus

oleh Leng Chen

Klien: Pagoda

Pemenang A' Design Award Emas dalam Kategori Pembungkusan

40,711

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #95369

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Hou Juice Pembungkusan Jus

Hou Juice ialah reka bentuk pembungkusan untuk jenama jus segar. Botol ini berukuran 45 milimeter diameter dan 165 milimeter tinggi. Botol plastik ini disaluti dengan filem mutiara dan disempurnakan dengan kemasan frosting serta cetakan warna spot. Ilustrasi monyet membentuk tema visual utama, dan kisah berasingan dilukis untuk setiap perisa buah. Monyet merupakan simbol syarikat buah-buahan induk dan melambangkan kecergasan dalam budaya Cina. Reka bentuk ini bertujuan untuk menzahirkan sifat semula jadi, kesegaran dan kualiti, serta membina kepercayaan dalam kalangan pembeli yang mementingkan kesihatan.

Pengiktirafan

Mengenai A' Design Award Emas

Hou Juice Pembungkusan Jus ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. Hou Juice Pembungkusan Jus diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Hou Juice Pembungkusan Jus mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Pagoda is China's largest fruit production.trade, retail as one of the fruit industry chain enterprises.Its recently- lauched brand HOU Juice focuses on providing fresh juice. so HOU juice endorses Pagoda in naming strategy, which is not only related to the symbol of Pagoda monkey.but also similar to the pronunciation of good Juice in cantonese.This product strives to convey the core value of Pagoda, both in manufacturing technology and packaging.
Dimensi & Pembungkusan: Diameter 45mm x Height 165mm
Tag: juice, packaging, branding, drink, beverages，
Teknologi Pengeluaran: The plastic bottle is made of pearlescent film with frosting and spot color printing technology.
Cabaran Reka Bentuk: The biggest obstacle to the launch of fruit juice is consumer Questioning the source of fruit.Our team undertakes the mission of art direction.With Pagoda as quality guarantee, we believe that through innovative visual creativity and brand strategy, from nice packaging to tastes good, we can meet consumers' demand for high-quality fruit juice and give consumers a more reliable sense of brand trust.
Penyelidikan: The urban middle class with health needs is our core audience.They pay more attention to the quality of life and the feeling of packaging.therefore this product not only focues on the design of it's own craft but also focuses on the design of its own craft, but also focuses on the inheritance of culture.The monkey.is not only the super symbol of the Pagoda brand but also one of the Chinese zodiac signs which has been regarded as a symbol of auspiciousness and vitality since ancient times.so we decided to use this element to show originality and enhance the brand's cultural identity.
Inspirasi: We believe that visual recognition and art direction can give consumers a more reliable sense of brand trust, and create a juice brand with a sense of trust and recognition in China.Monkey.the iconic symbol of it's parent brand Pagoda fruit, customizes the theme story according to the characteristics of each fruit juice, and presents the natural to one pattern creative style through the form of illustration, which better interprets the concept of nature and freshness of fruit juice brand.
Tempoh Projek: The project started on March 20,2018 and completed on May 28,2018.The design was completed in Shenzhen.
Aliran Operasi: Nowadays, the beverage market is constantly developing, and safe and healthy fruit juice beverage is the first choice of consumers.Good fruit Juice comes from good fruit. HOU Juice inherits the concept of healthy,natural and high quality of its parent brand Pagoda from brand naming and overall visual expression,and creates a unique brand image.The creative style of returning to nature and vitality with rich illustrations makes it deeply rooted in people's heart.
Ahli Pasukan: Design Director:Chen Leng
Designer:Li Yin
Illustrator:Anna rudak
Kredit Imej: Image #1: designer Leng Chen, Variations, 2019.
Image #2: designer Yin Li, Variations, 2019.
Image #3: designer Yin Li, Variations, 2019.
Image #4: designer Leng Chen, Variations, 2019.
Image #5: designer Leng Chen, Variations, 2019.