Masstone Reka Bentuk Interior Butik Fesyen by SpActrum

Masstone Reka Bentuk Interior Butik Fesyen by SpActrum is a highly esteemed winner of the very prestigious 2021 A' Design Award Gangsa in Reka Bentuk Ruang Dalaman dan Pameran Competition Category.

GangsaDalaman· 2021

Masstone Reka Bentuk Interior Butik Fesyen

by SpActrum

Client: SpActrum

A' Design Award Gangsa Winner in Dalaman Category

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Verified Award Winner

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Colors

The Design

About Masstone Reka Bentuk Interior Butik Fesyen

Masstone ialah reka bentuk interior butik fesyen di Taiyuan, China. Butik ini meliputi keluasan 520 meter persegi merangkumi dua tingkat dan disusun atur sebagai taman dalaman. Satu cerun landai yang besar membawa ke arah pintu masuk, manakala satu jalan landai (ramp) menghubungkan ke platform di bahagian atas. Tiga anak tangga pendek menambah lagi laluan yang ada. Jalan landai, platform dan tangga menyokong pertunjukan catwalk, fitting pakaian, jualan dan penggunaan riadah. Bahan-bahan yang digunakan termasuk plat aluminium teranod, GRG, terrazzo dan struktur keluli. Satu dinding hijau bersistem pengairan automatik melembutkan bentuk geometri ruang tersebut. Struktur konkrit pula dibiarkan terdedah tanpa lapisan penutup.

The Recognition

About the A' Design Award Gangsa

Masstone Reka Bentuk Interior Butik Fesyen ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Masstone Reka Bentuk Interior Butik Fesyen diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Masstone Reka Bentuk Interior Butik Fesyen memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Models walk on the runway from the beginning of the ramp to the end; customers wander from the fitting room to the cashier, while waiters taking the coffee step on to the leisure platform. There are numerous separate movements interactively weaving through the space, defining the Masstone Fashion Boutique in Taiyuan, China.
Dimensions & Packaging: The site has a total area of 520 Sq.mt.and is split in two floors
Tags: boutique, fashion, interior design, retail, vertical greening, GRG
Production Technology: anodized aluminum plates, GRG, terrazzo, steel structure, auto-irrigated green wall
Design Challenge: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them, such as artistic, simple European, dark or industrial styles. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. This quality has verified its value after the completion, and the space has now been recognized by many internationally famous fashion designers.
Research: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. The value of keeping these real features has been acknowledged since its completion, and the space has now been recognized by many internationally famous fashion designers.
Inspiration: The design concept came from a straight fusion of fashion shows and natural stone forms. Inspired by the floating stands around the show stage, which simulate the ups and downs of stacked rocky paths, the basic concept was born: there would be an inner garden, inheriting the modernist tradition, omitting decoration and narrative, and providing a venue for multiple events by using basic architectural features, such as ramps, platforms, and ladders.
Project Duration: The project started in March 2017 and finished in September 2017 in Beijing, and was constructed from July 2017 to January 2018 in Taiyuan.
Operation Flow: The primitive idea of the design was developed into a large and gentle slope towards the entrance. The track from the ramp to the top platform forms a coherent path, while three short stairs were constructed to allow possibilities of more paths.
Team Members: Leader Architect: Yan Pan
Partner: Zhen Li, Yu Zheng
Designer: Sha Luo
Image Credits: image: Zhen Li, Yan Pan