Yulai Fang Ruang Dalaman Restoran by Yue Jiang

Yulai Fang Ruang Dalaman Restoran by Yue Jiang is a highly esteemed winner of the very prestigious 2020 A' Design Award Gangsa in Reka Bentuk Ruang Dalaman dan Pameran Competition Category.

GangsaDalaman· 2020

Yulai Fang Ruang Dalaman Restoran

by Yue Jiang

Client: MET Creative Brand

A' Design Award Gangsa Winner in Dalaman Category

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Verified Award Winner

Verify Award Status for #95749

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Colors

The Design

About Yulai Fang Ruang Dalaman Restoran

Yulai Fang merupakan reka bentuk dalaman restoran yang meliputi kawasan seluas 215 meter persegi di dalam sebuah pusat beli-belah yang sibuk. Reka bentuk ini menghubungkan dan bertindih bentuk geometri untuk membentuk fasad gabungan. Terrazzo dan keluli tahan karat bercermin memisahkan kawasan dalaman dan luaran. Bahagian pintu masuk mengekalkan warna oren dan hitam identiti jenama. Pintu masuk separa terbuka membolehkan cahaya dan pandangan menembusinya. Siling bercermin mengurangkan kesan berat pada kawasan rendah serta mencipta pantulan yang pelbagai. Kawasan meja panjang dan kawasan meja segi empat sama masing-masing melayani kumpulan tetamu yang berbeza.

The Recognition

About the A' Design Award Gangsa

Yulai Fang Ruang Dalaman Restoran ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Yulai Fang Ruang Dalaman Restoran diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Yulai Fang Ruang Dalaman Restoran memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This 215-square-meter restaurant project is located in a busy shopping mall with many shops. Through the connection and superposition of geometric shapes, designers use interesting thinking to transform it into a combination of facades. The ingenious intervention and application of terrazzo material and mirror stainless steel make a good division of indoor and outdoor space.
Dimensions & Packaging: The project covers a total of 215 square meters. The whole space shows its own personality in the blending of fashion and art.
Tags: Interior, Restaurant, Modern, Fish Boyfriend, Bubble Gallery, Fashion, Enthusiastic, Immersive, Young
Production Technology: Entering the store, the bright color layout, as well as the combination of rigid and soft materials, gives people a fresh sensory experience. The integration of curve and straight line enhances the sense of space and creates the visual sense of fashion and simplicity.
Design Challenge: The use of mirror smallpox reduces the sense of depression in the low overhead area, and its reflective effect also presents a colorful, diverse and dramatic visual effect for customers.
Research: With the increasingly strong demand for experiential consumption, people's pursuit of restaurants is no longer limited to simple taste and temptation, but more yearning for the brand culture and the spiritual space constructed by its extension. The semi-open door head design not only satisfies the free circulation of light and view, but also makes the facade of the whole restaurant form a more simple and prominent expression.
Inspiration: As the image display of this brand's flagship store, the entrance retains the orange and black color matching of the main vision, bringing fashionable and enthusiastic tone to the whole space. The designer tries his best to create the IP image of "Fish Boyfriend". While enhancing brand recognition and penetration, it provides a totally immersive theme park dining experience, which easily captures the hearts of young female customers.
Project Duration: The project started in April 2019 in Chongqing and finished in May 2019 in Chongqing.
Operation Flow: The long table area and the square table area complement each other, which not only enriches the spatial level, but also meets the needs of different consumer groups. Simple tone collocation and exquisite detail pursuit reflect a delicate lifestyle, a avant-garde aesthetic concept, and a lively space atmosphere.
Patents: Copyrights belong to Yue Jiang, 2019.
Team Members: Yue Jiang
Ting Pan
Yanhong Li
Image Credits: Image #1: Photographer Yiwen Xu, Dining Area, 2019.
Image #2: Photographer Yiwen Xu, Dining Area 2, 2019.
Image #3: Photographer Yiwen Xu, Dining Area 3, 2019.
Image #4: Photographer Yiwen Xu, Dining Area 4, 2019.
Image #5: Photographer Yiwen Xu, Entrance, 2019.