Hch Reka Bentuk Dalaman Butik Fesyen by SpActrum

Hch Reka Bentuk Dalaman Butik Fesyen by SpActrum is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Reka Bentuk Ruang Dalaman dan Pameran Competition Category.

PerakDalaman· 2021

Hch Reka Bentuk Dalaman Butik Fesyen

by SpActrum

Client: SpActrum

A' Design Award Perak Winner in Dalaman Category

18,916

Verified Award Winner

Verify Award Status for #95823

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hch Reka Bentuk Dalaman Butik Fesyen

HCH ialah sebuah butik fesyen yang terletak di dalam sebuah pusat membeli-belah moden. Reka bentuknya mengambil inspirasi daripada dewan bertiang simetri, yang mengingatkan kita kepada pelan sebuah basilika klasik. Oleh itu, ruang dalamannya beralih daripada watak komersial kepada suasana yang suci. Susun atur ini juga berdasarkan kuil-kuil Yunani purba serta prinsip paksi visual Acropolis. Tiga jambatan merah jambu disusun supaya menghala ke arah satu sama lain dan membimbing pengunjung menyusuri ruang yang mendalam. Manikin boleh dimasukkan ke dalam lubang pada permukaan jambatan untuk membentuk sebuah landasan peragaan. Konkrit bertetulang gentian kaca, terrazzo dan keluli digunakan.

The Recognition

About the A' Design Award Perak

Hch Reka Bentuk Dalaman Butik Fesyen ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Hch Reka Bentuk Dalaman Butik Fesyen diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Hch Reka Bentuk Dalaman Butik Fesyen ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as religion in ancient times.
Dimensions & Packaging: 700 sqm
Tags: Fashion, Basilica inspired, Pink Bridges, Customized Furniture, Modular Units
Production Technology: GRC, Terrazzo, Steel,
Design Challenge: The “bridges” are key points in the technical design and construction. The digitally designed construction ensured accuracy in the production phase. The laser-cut skeleton frame was produced under 3D computer controlled casting and assembled by expert technicians to support the complex GRC surface. Installation holes were made on the surface at certain intervals, and mannequins with stick ends can be inserted into these holes and welded into the lower supporting structure, to transform the bridges into a runway providing a vivid fashion scene to enhance the customer experience. The curved pink plates are shaped into axis-symmetrical shapes with pulled-in waists, and the bridgehead reminds people of a pink tongue, stirring the desire for fashion.
Research: This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as a religion in ancient times.
Inspiration: The layout is a result of learning from the ancient polytheistic temples in Greece. As a counterpart to the Polytheistic period, Greek temples in the Acropolis each had its own orientation. Inspired by the visual-axis projection principles of the Acropolis, the featured prop objects in the shop - the three “bridges” - are arranged to point to each other, to guide the visitors gradually walking through the deep space of the shop, without feeling the cashier’s desk is either too prominent or too remote.
Project Duration: Design: 2017-2018
Construction Completed: 2019
Team Members: Leading Architect: Yan Pan
Team: Zhen Li, Yu Zheng, Raz Keltsh,Ruonan Fan,
Image Credits: Hanqi LI, Zefeng ZHANG