Heytea Lab Shenzhen OCT Harbor Reka Bentuk Dalaman Runcit by Uno Chan

Heytea Lab Shenzhen OCT Harbor Reka Bentuk Dalaman Runcit by Uno Chan is a highly esteemed winner of the very prestigious 2020 A' Design Award Emas in Reka Bentuk Ruang Dalaman dan Pameran Competition Category.

EmasDalaman· 2020

Heytea Lab Shenzhen OCT Harbor Reka Bentuk Dalaman Runcit

by Uno Chan

Client: TOMO Interior Design Firm

A' Design Award Emas Winner in Dalaman Category

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Verified Award Winner

Verify Award Status for #96008

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Heytea Lab Shenzhen OCT Harbor Reka Bentuk Dalaman Runcit

Heytea Lab Shenzhen OCT Harbor ialah reka bentuk dalaman runcit untuk kedai perdana jenama teh. Ruang ini meliputi 1300 meter persegi dan dibahagikan kepada lima makmal bertema. Makmal periferi, makmal pembuatan ais, makmal pencuci mulut dan makmal ilustrasi ditempatkan di tingkat satu, manakala makmal geek teh ditempatkan di tingkat dua. Tangga geometri menghubungkan kedua-dua aras dan membentuk pusat visual ruang dalaman. Lampu jalur dan filem cahaya ditatah pada siling dan gril logam. Kepingan buih aluminium pada dinding sisi memberikan kontras dengan logam berus satin.

The Recognition

About the A' Design Award Emas

Heytea Lab Shenzhen OCT Harbor Reka Bentuk Dalaman Runcit ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. Heytea Lab Shenzhen OCT Harbor Reka Bentuk Dalaman Runcit diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Heytea Lab Shenzhen OCT Harbor Reka Bentuk Dalaman Runcit mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: According to its market positioning and business strategies, Shenzhen Heytea Lab is designed as the first flagship store in the city. It is a successful practice based on the analysis of the current consumption habits and trends. By integrating commodity and experience with social function, this project is devoted to providing brand new consumption experience.
Dimensions & Packaging: The project covers a total of 1300 square meters. The interior space is divided into five different laboratories: the peripheral lab, the ice-making lab, the dessert lab and the illustration lab on the first floor as well as the tea geek lab on the second floor.
Tags: Interior, Commercial, New Tea, Chain Store, Cool, Pure, Heytea, LED, Youthful Atmosphere
Production Technology: The strip lights and light films are inlaid in the ceiling and the metal grilles to highlight the simplicity and elegance of the space. And the aluminum foam sheet covering the side walls is in contrast with the delicate satin brushed metal. Sitting by the window, you can have a great view of the luxuriant green and feel relaxed and refreshed.
Design Challenge: The ceiling of the Tea Geek Lab is designed according to the pitched roof to form blocks of different textures, against which a moon-shaped art decoration was created. With the moon hanging against the "starry sky" on the LED screen, a beautiful picture is gradually unfolding before people.
Research: Today, in face of the new consumer groups and new consumerism, how can we help Heytea, a popular new tea brand, to convey its individuality and to demonstrate its business strategies in product innovation, experience innovation and business integration? Optimizing every possible consumption procedure and creating immersive and interactive consumer experience are the basic logic for DOME DESIGN in the design of Shenzhen Heytea Lab.
Inspiration: Facing the complex background and business environment, the designer is based on the insights of the consumption experiences that the brand will bring to the consumers. The design goes beyond the conventional reference system, deconstructs the consumers' demands and feelings, and extends the potential value of Heytea in the background. Finally, by planning and operating, designers have successfully created the space value and new experiences with unique creativity.
Project Duration: The project started in March 2019 in Shenzhen and finished in September 2019 in Shenzhen.
Operation Flow: The geometric staircase leads customers to different labs on the first and second floors, and it is also the visual center of space.
Patents: Copyrights belong to Uno Chan, 2019.
Team Members: Uno Chan
Fei Xiao
Image Credits: Image #1: Photographer En Xiao, Tea Geek Lab, 2019.
Image #2: Photographer En Xiao, Tea Geek Lab 2, 2019.
Image #3: Photographer En Xiao, Tea Geek Lab 3, 2019.
Image #4: Photographer En Xiao, Peripheral Lab, 2019.
Image #5: Photographer En Xiao, Artistic Installation, 2019.