Pass On Siri Fotografi by Eduardo Dulla is a highly esteemed winner of the very prestigious 2020 A' Design Award Gangsa in Reka Bentuk Fotografi dan Manipulasi Foto Competition Category.

GangsaFotografi· 2020

Pass On Siri Fotografi

by Eduardo Dulla

Client: Eduardo Dulla

A' Design Award Gangsa Winner in Fotografi Category

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Verified Award Winner

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Colors

The Design

About Pass On Siri Fotografi

Pass On ialah satu siri fotografi yang dibina berdasarkan imej sebuah mesej yang dimeteraikan di dalam botol. Setiap fotografi diilhamkan oleh satu perkataan tunggal, seperti harapan atau persaudaraan, dan mewakili perkataan tersebut melalui maknanya atau melalui suatu peristiwa sebenar. Tiga elemen yang sama, iaitu mesej, botol dan air, muncul dalam setiap imej, namun setiap tema diolah dengan cara yang berbeza. Set, akuarium khas dan mekanisme tertentu dibina khusus untuk gambar-gambar ini. Imej digital ini menggabungkan gangguan dan gabungan imej, serta dicetak menggunakan inkjet di atas kertas kapas.

The Recognition

About the A' Design Award Gangsa

Pass On Siri Fotografi ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Pass On Siri Fotografi diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Pass On Siri Fotografi memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This photographic project seeks to present and represent "words" in a photograph, combining the literal and the subjective.
Dimensions & Packaging: digital photography, printed with inkjet on cotton paper the photographs have variable format, long side about 800mm
Tags: message in a bottle, photo digital, photo manipulation, mankind,
Production Technology: Photos made with Canon digital camera and lenses. In studio, lighting equipment from Broncolor, Elinchron, Arri and Dedolight was used. All photos of this series have interference and image fusion.
Design Challenge: The same elements were used, message, bottle and water in all images but the themes were treated differently, make viable the means of production and adapted to the meaning or inspiring event of the photo.
Research: Each photo in this series is inspired by a word and, to represent it, has been chosen, an event or its own meaning.
Books, movies, newspaper news, served as a reference for the realization of this project.
Then the idealization of the image, the roughs in drawings and from there the effective and specific production for each photo.
Experiments were performed, set designs were built, special aquariums were set up, specific mechanisms were created for these photos.
Inspiration: The initial idea of this series of photographs is the story about the isolated castaway throwing overboard its perhaps ultimate distress call.
Despair? It can be considered one of the greatest displays of hope possible.
The photos of the messages on the bottles were inspired by their very meaning or a specific event such as "Same Blood" for terrorist attacks in Paris; "Reverse of Courage" for the terrible disasters in Mariana and Brumadinho.
Project Duration: The project started in July 2017 and is yet in progress.
Operation Flow: The photos were taken with the intention of proposing reflection on our attitudes towards the message written inside the bottle, questioning whether these messages are really important and worth sharing.
Team Members: Collaborator and set designer:Regiane Mancini.
Collaborator:Judite Scholz.
photography assistant:Tiago Matos.
image handling and manipulation: Adilson Tucão.
image handling and manipulation: Jujuba Digital.
Image Credits: all photos Eduardo Dulla