W Atlanta Midtown Reka Bentuk Dalaman Hotel by Virserius Studio is a highly esteemed winner of the very prestigious 2020 A' Design Award Besi in Reka Bentuk Hospitaliti, Rekreasi, Perjalanan dan Pelancongan Competition Category.
BesiHospitaliti· 2020
W Atlanta Midtown Reka Bentuk Dalaman Hotel
Client: Virserius Studio
A' Design Award Besi Winner in Hospitaliti Category
- 16,634
- Verified Award Winner
- Verify Award Status for #96698
The Design
About W Atlanta Midtown Reka Bentuk Dalaman Hotel
W Atlanta Midtown ialah reka bentuk dalaman lobi dan bar hotel di Atlanta, Georgia, Amerika Syarikat. Reka bentuk ini berasaskan estet dan taman rahsia milik watak fiksyen bernama Arthur, yang mengumpul karya seni dan objek semasa pengembaraannya yang meluas ke seluruh dunia. Lobi dan bar ini meliputi kawasan seluas kira-kira 929 meter persegi. Perabot tersuai, lantai, karya seni dan lapisan dinding digital membentuk sebuah ruang tamu dan taman botani. Sebuah bilik peribadi mengambil inspirasi daripada kisah rakyat Seribu Satu Malam dan turut menampilkan lukisan seni pada siling. Teres bertingkat dengan susunan tempat duduk gaya amfiteater menyokong keperluan untuk bekerja, berbual mesra atau mengadakan pertemuan peribadi.
The Recognition
About the A' Design Award Besi
W Atlanta Midtown Reka Bentuk Dalaman Hotel ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. W Atlanta Midtown Reka Bentuk Dalaman Hotel diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. W Atlanta Midtown Reka Bentuk Dalaman Hotel dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design was a departure from other W branded hotels, essentially marking it a rebrand for this location. The art pays homage to the city of Atlanta as the epicenter of music, entertainment and sport and crafts a very robust story about of fictional character Arthur.
- Dimensions & Packaging
- The lobby and bar measure approximately 929.0304 square metres
- Tags
- art, hotel, renovation, redesign, usa, atlanta, design, hospitality, public spaces, lobby, luxury
- Production Technology
- The bespoke furniture, flooring, art collection lining the walls and digital wallcovering were designed by Virserius Studio, representating Arthur's living room and botanical garden. His den was inspired by the Middle Eastern folktale, One Thousand and One Nights, and represents his many travels to that region. The den includes art designed by Virserius Studio and commissioned by a local artist to paint onto the ceiling. The intimate seating arrangements in the living room include tufted pieces with traditional and bohemian touches, the flowers on the ceiling are taken from the garden itself.
- Design Challenge
- The client objective for the W Atlanta Midtown rebrand was to cater to a different guest clientele, to skew to a crowd full of flair and sophistication. Virserius Studio wanted the space to reveal this new guest experience bit by bit, versus having it apparent upon entry. They wanted to design something rich and elegant with elements of surprise that were also functional and could cater to different audiences.
- Research
- To create the fictional character of Arthur and the narrative for his estate and garden, Virserius Studio traveled to Georgia to research the history of Atlanta and the state of Georgia in general, learning about nature that is unique to the area, as well as an understanding of music and entertainment that Atlanta is known for. In additional Virserius Studio came up with a profile of the type of person Arthur would be, a well heeled renaissance man who appreciated the arts, Southern hospitality and loves being from Atlanta.
- Inspiration
- The concept for the hotel was the recreation of the estate and secret garden of a fictional character named Arthur. The estate is decorated with his collection of art and other items obtained during his extensive world travels. He takes great pride in these collections and wants to share the stories behind these possessions. He also hopes they will make great conversational pieces, inspiring special moments among friends during their visit.
- Project Duration
- The project began in 2018 in Atlanta, Georgia, USA, and was finished in January 2019. Additional updates have since been made, completed in Fall 2019.
- Operation Flow
- In the lobby are tiered terraces with amphitheater seating that can be used to work, chat, people watch, the choice is theirs. This area may be cordoned off for private gatherings if desired.
- Team Members
- Principal Designer: Virserius Studio
Art Consultants: Imaggo Production - Image Credits
- Image 1: Photographer Michael Kleinberg, 2019
Image 2: Photographer Michael Kleinberg, 2019
Image 3: Photographer Michael Kleinberg, 2019
Image 4: Photographer Michael Kleinberg, 2019
Image 5: Photographer Michael Kleinberg, 2019
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
