The Meaninghall Tea Pembungkusan Teh by Suzhou SoFeng Culture Media Co.,Ltd.

The Meaninghall Tea Pembungkusan Teh by Suzhou SoFeng Culture Media Co.,Ltd. is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Reka Bentuk Pembungkusan Competition Category.

PerakPembungkusan· 2020

The Meaninghall Tea Pembungkusan Teh

by Suzhou SoFeng Culture Media Co.,Ltd.

Client: Meaninghall

A' Design Award Perak Winner in Pembungkusan Category

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Verified Award Winner
Verify Award Status for #97594

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Meaninghall Tea Pembungkusan Teh

Meaninghall Tea ialah reka bentuk pembungkusan untuk teh hijau Biluochun. Biluochun ialah teh hijau yang dihasilkan di Luxiang, sebuah pekan kecil di tepi Tasik Tai di Suzhou, China. Pembungkusan ini diperbuat daripada kertas seni khas dengan tekstur berbintik yang mengimbau kembali dinding-dinding lama di pusat pekan tersebut. Grafik garisan yang ringkas menggabungkan simbol gunung, tasik dan dewan menjadi satu imej landskap. Penerapan cop panas digunakan untuk menonjolkan sifat semula jadi teh ini. Ilustrasi yang rumit dielakkan, supaya budaya tempatan dipersembahkan dengan cara yang tenang dan kontemporari.

The Recognition

About the A' Design Award Perak

The Meaninghall Tea Pembungkusan Teh ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. The Meaninghall Tea Pembungkusan Teh diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. The Meaninghall Tea Pembungkusan Teh ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The special art papers we use are in mottled textures as old walls in history center of the town. The graphics are created from icons of “ the montain”, “ the lake”, “ the hall”, then blended them in a landscape painting.
As a mackating goals，we use graphic design mix with contemporary style and traditional chinese icons, to protect local culture and also catches eyes of young customers.
Dimensions & Packaging: Big Box Width 290mm x Depth 85mm x Height 180mm
Small Box Width 70mm x Depth 70mmx Height 105mm
Bronzing Process
Tags: Package, Tea, China, Suzhou, Biluochun
Production Technology: We use special art paper with hot stamping technology to express the characteristics of Biluochun tea. The natural texture of the paper reflects the natural flavor of Biluochun tea.
Design Challenge: Throughout the design process of the package, we have been pursuing a natural design, pursuing packaging that best reflects the characteristics of Biluochun tea. Gorgeous illustrations were not used in the entire design, instead simple lines were used to outline the geographical location and tea-producing environment of the Meaninghall brand.
Research: Throughout the packaging design, we have always emphasized that nature is the essence of the product. Don't use too many design techniques or gorgeous illustration methods, only use the simplest design language to show the attributes of the product.
Inspiration: The Meaninghall is a local brand which is focus on selling agricultural products in high quality. It’s based in a small town of Suzhou which is called Luxiang. With a centuries-old history, and great natural environment, it has a famous green tea which is in the top list of Chinese tea- Biluochun. It’s also rich of typical fruits which belong to South of Yangzi river.
The town is far away from city and in the side of the east of Tai lake, the biological products need a way for promotion. So we hope use graphics and the special materials to create a brand with emotion of traditional cultures. It will deliver a lifestyle to someone of naturalism and who are high quality life hunters.
Project Duration: The project started in April 2019 in Suzhou, China and finished in December 2019.
Operation Flow: This package uses artistic paper with excellent feel and hot stamping technology, which directly expresses the characteristics of Biluochun tea: nature and fragrance.
Patents: Copyrights belong to Suzhou SoFeng Culture Media Co.,Ltd.
Team Members: Sha Feng, Creative Director
Lu Jiayi, Art Director
Xu Kai, Designer
Image Credits: Photographer by Lu Jiayi
Images by Sha Feng and Lu Jiayi, 2019