HuangRan Pembungkusan Wain by Lynn Tsang

HuangRan Pembungkusan Wain by Lynn Tsang is a highly esteemed winner of the very prestigious 2020 A' Design Award Gangsa in Reka Bentuk Pembungkusan Competition Category.

GangsaPembungkusan· 2020

HuangRan Pembungkusan Wain

by Lynn Tsang

Client: Lynn Tsang

A' Design Award Gangsa Winner in Pembungkusan Category

11,274

Verified Award Winner

Verify Award Status for #98044

View at A' Design Award Press Release Award Badge

Colors

The Design

About HuangRan Pembungkusan Wain

HuangRan adalah pembungkusan untuk satu siri wain beras Cina. Reka bentuk ini mempersembahkan empat dewa pelindung dalam mitologi kuno Cina: Naga Hijau, Harimau Putih, Burung Vermilion dan Kura-kura Hitam. Ilustrasi antropomorfik digabungkan dengan elemen opera Cina untuk memberikan watak-watak ini imej baharu yang bergaya bagi menarik minat golongan pengguna muda. Setiap satu daripada empat botol mewakili seorang dewa, dan dewa-dewa tersebut dicetak di dalam kotak hadiah untuk menduduki empat arah. Kotak ini menggunakan penutup atas dan bawah, dengan bahagian berlubang yang menambah kedalaman visual.

The Recognition

About the A' Design Award Gangsa

HuangRan Pembungkusan Wain ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. HuangRan Pembungkusan Wain diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. HuangRan Pembungkusan Wain memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Packaging use anthropomorphic methods combined with elements of Chinese opera to create a new image of the four patron saints. With fashionable design methods, The Packaging subvert their stereotypes in people's minds, so that they can attract young consumers.
Dimensions & Packaging: The outer box:220mm x 160mm x 160mm
Tags: Chinese fashion style, Rice Wine, Packaging Desgin, Preaker, HuangRan, Patron Saint
Production Technology: Printing with Silver foil paper, Matt Lamination, UV Coating, Hot Stamping, punctured, Painted glass bottles. The corresponding part of the outer box is hollowed out to make the packaging more layered.
Design Challenge: There's a lot of detail in the design. Consider a lot of material and printing process in the design, Make the packaging produce the best effect while controlling the cost reasonably.
Research: Chinese traditional rice wine quality is very good, but the packaging rough inferior, hope that through the fashion design of the Chinese culture, change its humble and poor impression, let modern young people understand it and accept Chinese culture.
Inspiration: Staying up late. poor sleep and high pressure have become the label of contemporary young people.The patron saint series is the health-focused product of Huangran Wine. The Green Dragon, the White Tiger, the Vermilion Bird and the Black Tortoise are the patron saints in ancient Chinese mythology. which coincided with the demands of the product.
Project Duration: The project started in September 2019 in Changsha and finished in February 2020 in Changsha.
Operation Flow: The packaging design focuses on its main visual pattern, In the process of creative execution, the design focus is on the combination of various components of illustrations with different printing techniques. Make the details of package illustration more endurable.
Team Members: Design Director:Lynn Tsang
Designer:Sha Shen