Project Yellow Reka Bentuk Visual Ip by Yu Chen

Project Yellow Reka Bentuk Visual Ip by Yu Chen is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Reka Bentuk Grafik Komputer, Pemodelan 3D, Tekstur dan Rendering Competition Category.

PerakGrafik Komputer· 2020

Project Yellow Reka Bentuk Visual Ip

by Yu Chen

Client: Hubei University of Technology

A' Design Award Perak Winner in Grafik Komputer Category

73,439
Verified Award Winner
Verify Award Status for #98998

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Project Yellow Reka Bentuk Visual Ip

Project Yellow adalah Projek seni komprehensif yang membina konsep visual Semuanya adalah Kuning. Menurut visi utama, paparan luar yang besar akan dibuat di pelbagai bandar, dan satu siri turunan budaya dan kreatif akan dihasilkan pada masa yang sama. Sebagai IP visual, Project Yellow mempunyai imej visual yang menarik dan skema warna yang bertenaga untuk membentuk visi utama yang bersatu, yang menjadikan orang tidak dapat dilupakan. Sesuai untuk promosi dalam talian dan luar talian berskala besar, dan hasil turunan visual, ia adalah projek reka bentuk yang unik.

The Recognition

About the A' Design Award Perak

Project Yellow Reka Bentuk Visual Ip ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Project Yellow Reka Bentuk Visual Ip diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Project Yellow Reka Bentuk Visual Ip ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The first stage of Project Yellow has been used for the visual promotion of Jiangsu TV's variety show OPEN, and it will cooperate with Chinese star Huang Minghao for further public publicity. After that, it will carry out a larger scale visual tour exhibition and brand cooperation, hoping to build a new set of visual IP in China.
Dimensions & Packaging: Cultural and creative products, large outdoor billboards, streaming media visual communication, variety show visual enhancement.
Tags: Yellow, IP, Creative, Visual, Media
Production Technology: Sculpture, 3D model, 3D printing, photography, spot color printing.
Design Challenge: I spent a long time on visual impact, spent a lot of time in the process of 3D modeling and 3D rendering, after constantly adjusting the visual language, 3d elements, and finally completed the project.
Research: Yellow is a fascinating color, and it is visually very dynamic. After careful consideration, I decided to use yellow for the key vision. All kinds of interesting sculptures, 3D models of science fiction, and some fashionable elements are combined to show the theme that everything is yellow.
Inspiration: Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time.
Project Duration: The project began in September 2019 and was completed in January 2020.
Operation Flow: Project Yellow's strong visual impact is in line with the current mainstream young people's aesthetic perception of trends, and its visual extensibility is very strong. In the future, Project Yellow will cooperate with multiple brands to create more visual art products.
Patents: Yu Chen
Team Members: Yu Chen
Image Credits: Yu Chen