Mao Tai Chun Pembungkusan Arak Keras oleh Zeng Li

Reka bentuk Mao Tai Chun Pembungkusan Arak Keras oleh Zeng Li ialah pemenang yang sangat dihormati bagi 2020 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

GangsaPembungkusan· 2020

Mao Tai Chun Pembungkusan Arak Keras

oleh Zeng Li

Klien: Shenzhen YUTO packaging technology co.LTD

Pemenang A' Design Award Gangsa dalam Kategori Pembungkusan

16,685

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #99708

Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Mao Tai Chun Pembungkusan Arak Keras

Mao Tai Chun ialah reka bentuk pembungkusan untuk arak keras Cina. Botol ini diperbuat daripada seramik hijau kelabu (matte), dihiasi dengan teknik cetakan bakaran suhu tinggi, dan memuatkan 500 mililiter. Penutup logam mengikut tema tahun tikus dan dibentuk melalui proses pengongkongan (hollowing). Kotak luar diperbuat daripada kertas khas berwarna kuning gading, dicetak dengan warna spot dan disiapkan dengan teknik cetakan panas (hot stamping). Teks dan motif budaya dikekalkan ringkas dan jelas. Reka bentuk ini menggabungkan motif peri terbang dengan simbol tikus untuk memperkenalkan budaya tradisional Cina kepada golongan pengguna muda.

Pengiktirafan

Mengenai A' Design Award Gangsa

Mao Tai Chun Pembungkusan Arak Keras ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Mao Tai Chun Pembungkusan Arak Keras diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Mao Tai Chun Pembungkusan Arak Keras memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Metal lid is according to the year of the rat theme design for the element, use hollow out process, on the bottle and packaging with concise highlighted text structure and cultural elements is given priority to, highlight the charm of Chinese elements, the use of master han meilin zodiac stamp also further enhance the product added value and cultural connotation, combine the lovely mouse Mao Tai Chun wine its own cultural IP, the creation belongs only to Mao Tai Chun Liquor products own unique cultural memory, the more attractive to modern young consumers, can a new generation of young people cognition contributed to the traditional Chinese fashion elements
Dimensi & Pembungkusan: The body is made of high temperature yaguang ceramic bottle, with a capacity of 500ml, a height of 24cm, a diameter of 9cm, a height of 285cm, a width of 14cm and a width of 13cm.
Tag: Liquor, packaging design, The mouse、The fairy、Chinese fashion elements
Teknologi Pengeluaran: The body of the bottle adopts the high temperature calcination printing technology on the green ceramic bottle, the lid is the metal hollowing technology, and the outer package adopts the beige special paper spot color printing and hot stamping technology.
Cabaran Reka Bentuk: Whether it is the bottle or the packaging for the master element color grasp, in this case the required technology is not easy to achieve, because it is time-consuming and laborious.But have to admit that displaying graphic design is a better technique than other common designs.However, when it comes to mass production, we need to compromis
Penyelidikan: This is a new liquor products design, its purpose is to better to incorporate MaoTaiChun culture and the Chinese classical culture, maotai flying fairy and the combination of the zodiac rat, to better carry forward China's five thousand years of cultural spirit, make modern consumers can feel the charm of Chinese elements better enjoy the premium Liquor, on the basis of improving cultural identity.
Inspirasi: Innovative culture of Liquor products, become a trend in today's market, as a kind of profound cultural accumulation and product support Mao Tai Chun Liquor, in order to make a Chinese fashion product, from its own cultural connotation as the breakthrough point, refined maotai culture the fairy as the theme, combined with the concept of the rat year, not only intuitive let the consumer feel the charm of Chinese culture, also can better enhance its brand of IP
Tempoh Projek: The project was launched in shenzhen in December 2019 and completed in shenzhen in January 2020. The design was completed in shenzhen, and the proofing and production were conducted in shenzhen
Aliran Operasi: In graphic design, the concept of color illustration is to convey the concept of "values", which is the same as the product in visual communication and consumer groups, so as to better tell consumers that the innovation, richness and inclusion of the product make the product gender-free and convexity reduce the better opportunity of the produc
Ahli Pasukan: Designer：Zeng Li；Art direction：Li Yu Chun、Su Yong、Lei Xiao
；modeling：Yao Qi Qiang