Akbank Mobile Aplikasi Mudah Alih oleh Akbank T.A.S

Reka bentuk Akbank Mobile Aplikasi Mudah Alih oleh Akbank T.A.S ialah pemenang yang sangat dihormati bagi 2020 A' Design Award Emas yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Teknologi Mudah Alih, Aplikasi dan Perisian.

EmasMudah Alih· 2020

Akbank Mobile Aplikasi Mudah Alih

oleh Akbank T.A.S

Klien: Akbank

Pemenang A' Design Award Emas dalam Kategori Mudah Alih

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Pemenang Anugerah Yang Disahkan

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Reka Bentuk

Mengenai Akbank Mobile Aplikasi Mudah Alih

Reka bentuk baru aplikasi Akbank Mobile memberikan perspektif baru dari segi pengalaman perbankan sosial, pintar, bukti masa depan dan bermanfaat. Dengan reka bentuk kawasan yang diperibadikan di halaman utama, pengguna dapat melihat pandangan pintar untuk meringankan kehidupan kewangan mereka. Juga, dengan pendekatan reka bentuk baru ini, transaksi perbankan tradisional menggunakan bahasa pengguna dengan visual lakaran kenalan, aliran tindakan dan konsep yang dipermudah.

Pengiktirafan

Mengenai A' Design Award Emas

Akbank Mobile Aplikasi Mudah Alih ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. Akbank Mobile Aplikasi Mudah Alih diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Akbank Mobile Aplikasi Mudah Alih mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Akbank Mobile provides a new perspective on traditional banking which now speaks the users' language with contact thumbnails, simplified actions, phrases, and concepts that are familiar to the user rather than system-oriented terms. Its strength is the human-first approach to building empathy and trust. With its personalized area on the main page, the users can view smart insights to ease their financial life. Also, the users will save time with the AI that thinks in users’ stead.
Dimensi & Pembungkusan: iOS, Android
Tag: Banking, Banking App, Personalized Experience, Personal Finance Assistance, Smart Banking, Social Banking, Future-Proof Banking, Rewarding Banking
Teknologi Pengeluaran: The app is available for iOS and Android devices in English and Turkish language versions.
Design Tools: Sketch, After Effects, Principle, Photoshop, Invision, Zeplin
Development tools: Angular JS, React, React native, .Net, PHP, html5, javascript
Cabaran Reka Bentuk: To enable to communication we envisioned, we had to ask the user to give a portion of their dashboard and trust us that it will be worth it. Since mostly the communication the users expect is related to sales, initially users hesitated to read this area. We did a lot of prototyping to find the right size, look and feel and content curation to help users own and love this communication with the bank. We also had a lot of technical challenges to create insights and place them in a dashboard without negative impacts on the performance of the app.
Penyelidikan: With a human-centric approach, we benefited from a wide range of research methods like market research, questionaries, user interviews, shadowing, heuristic evaluation and design workshops to develop better empathy with users. We turned our insights into creating personas, user stories, journey mappings. To validate the new design we ran several user testings. As a result, we verified our hypothesis on what people would expect from smart, social, intuitive and personalized banking experience.
Inspirasi: We want to make Akbank customers love everyday banking. Therefore, we've started to reimagine and design all digital channels of Akbank. Akbank Mobile is one of the pillars of this process. After all the studies the team went through, we have been thinking about how to make banking smart, social, future-proof and rewarding. We designed Akbank Mobile. With our product’s personalizations and recommendations, a mobile banking experience has never been so clean and intuitive.
Tempoh Projek: The design process of the project started in the last quarter of 2018 in Istanbul and had first released in September 2019 in Istanbul. It is an ongoing journey still with updates and user feedback.
Aliran Operasi: Normally the communication of users and the bank was mostly composed of one-way interactions. We wanted to create two-way communication and make it free from financial terms. We create a Communication Area on our dashboard. This is an area where our AI engine gives smart insights to the user to reduce stress, help them make more of what they have. Here users are also sharing their feedbacks and needs with the bank. So it is a unique place for valuable two-way conversations.
Paten: Copyrights belong to Akbank T.A.Ş, 2019.
Ahli Pasukan: Gizem Öncü
Ayhan Arslan
Anıl Emmiler
Berivan Atik
Dilara Gül
Hande Taner
Mete Eraydın
Itır Akel
Akbank Design and Development Team
R/GA London Team
Kredit Imej: Image #1: Illustrator Akbank Design Studio, Akbank Mobile, 2019. Image #2: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Image #3: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Image #1: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Video Credits: Illustrator Akbank Design Studio, Akbank Mobile, 2019.