Differ

Gudao is a design studio of Jiangsu Guaizuo Cultural Creativity Co., Ltd. This team is addicted to not only design but also Chinese traditional culture. To express the attitude of life which is in pursuit of humanism in oriental culture Gudao uses the cultural elements in product design. Specifically the studio works on housewares and furniture design, these can be given more spiritual needs. Design of Gudao is to present how people like them think and express their views of culture and beauty.

Hasil kreatif Differ telah dihargai oleh A' Design Award & Competition yang berprestij di peringkat antarabangsa dalam Perabot, Pencahayaan dan Peralatan Dapur. Rekod pencapaian Differ merangkumi 4 A' Design Award, dimahkotai dengan A' Design Award Perak. Differ telah diiktiraf berulang kali dalam kategori Perabot. Dalam pertandingan ini, Differ menyertai secara tanpa nama, dan panel juri besar antarabangsa yang terdiri daripada ahli akademik, profesional reka bentuk serta ahli media terkemuka membuat keputusan menerusi semakan rakan sejawat secara buta.

Semua anugerah diberikan dalam edisi 2017 - 2018 A' Design Award & Competition. Differ memegang gelaran World Design Rating Profesional Akan Datang. Designers.org menyenaraikan Differ dalam kalangan pencipta yang memenangi anugerah dari China.

DIFFER is a brand created by Jiangsu Guaizuo culture and creative Co., Ltd., aiming at housewares and furniture design and customizing cultural office supplies and gifts.
Gudao design studio is the core design department.