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South Branch Sign Disinn Intern ta' Ristorant by Tiao Ouyang

South Branch Sign Disinn Intern ta' Ristorant by Tiao Ouyang is a highly esteemed winner of the very prestigious 2020 Premju A' Design Award tal-Bronż in Disinn ta' Spazji Interjuri u Wirjiet Competition Category.


BronżInterjur· 2020

South Branch Sign Disinn Intern ta' Ristorant

by Tiao Ouyang

Client: Oytt Design

Premju A' Design Award tal-Bronż Winner in Interjur Category

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Verified Award Winner

Verify Award Status for #100068

Colors

The Design

About South Branch Sign Disinn Intern ta' Ristorant

South Branch Sign huwa d-disinn intern ta' katina ta' ristoranti fi stil ta' Hong Kong f'Changzhou. Il-proġett ikopri total ta' 500 metru kwadru. Materjali u kuluri differenti jiddefinixxu ż-żoni funzjonali, b'hekk il-partizzjonijiet fiżiċi jitnaqqsu u l-layout jinqara permezz ta' diviżjonijiet invisibbli. It-terazzo, l-injam, il-ġilda u l-mirja joħolqu tessitura spazjali rikka u varjata. Linji lixxi jgħaddu tul il-ħitan u s-saqaf, filwaqt li dawl imwaħħal jenfasizza d-dettalji fini. Ir-riżultat huwa spazju kalm u trasparenti b'tessitura sempliċi u karattru razzjonali u modern.

The Recognition

About the Premju A' Design Award tal-Bronż

South Branch Sign Disinn Intern ta' Ristorant huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li South Branch Sign Disinn Intern ta' Ristorant ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. South Branch Sign Disinn Intern ta' Ristorant jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
In this case, the design team follows the brand's consistent concise approach, focusing on highlighting the virtual and real space and liquidity. With transparent, pure and delicate visual presentation, in a rational and fashionable style, the designers get rid of the public's inherent impression of Hong Kong-style restaurants, which is flexible and comfortable.
Dimensions & Packaging
The project covers a total of 500 square meters. As far as the eye can see, the smooth lines are laid out on the facade and the top, outlining the delicate texture details, and the inlaid exquisite lighting makes the texture sublimate.
Tags
Interior, Restaurant, Commercial, Modern, Simple, New Hong Kong Style, South Branch Sign, Fashionable
Production Technology
The designers uses different materials and colors to distinguish different functional areas, which reduces the physical partition in space and makes the functional layout appear in the invisible partition, and has a great sense of bulk. At the same time, it shows a simple texture in the design.
Design Challenge
Compared with last year's South Branch Sign Jiangyin project, although this case is more concise and low-key, its temperament is more mature and stable, just like the process of brand growth, from immature to mature, step by step, with the trend, and with the time. Here, we can not find the old Hong Kong-style noise, both the implicit tenderness of the East and the classical rhythm of the West, so compatible and new style, like the heart of Hong Kong.
Research
The quality and variety of products are only the basic demands of diners, while situational environment, personalization and brand aesthetics are the important factors of brand circle fans. Therefore, how to have both "authentic Hong Kong taste" and a new perspective and thinking has become the focus of space expression in this case.
Inspiration
This is a branch design of Hong Kong-style chain brand restaurant. The designer starts from the inner dimension of environmental construction, through in-depth thinking and combing the relationship between food and culture, fashion and tradition, and disseminates the emotional communication channel to the heart.
Project Duration
The project started in March 2019 in Changzhou and finished in May 2019 in Changzhou.
Operation Flow
With the help of terrazzo, wood, cortex and mirror, the interface between the two rooms is not only transitional extension, but also detail level, which sets off a rich and diverse spatial texture.
Patents
Copyrights belong to Tiao Ouyang, 2019.
Team Members
Tiao Ouyang
Danfeng Zhou
Yang Li
Image Credits
Image #1: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #2: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #3: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #4: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #5: Photographer Yiwen Xu, South Branch Sign, 2019.

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