You and We Lingwaġġ Viżwali by Yujin Jung

You and We Lingwaġġ Viżwali by Yujin Jung is a highly esteemed winner of the very prestigious 2020 Premju A' Design Award tal-Ħadid in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.

ĦadidGrafika· 2020

You and We Lingwaġġ Viżwali

by Yujin Jung

Client: Korea Volunteer Center(KVC).

Premju A' Design Award tal-Ħadid Winner in Grafika Category

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Colors

The Design

About You and We Lingwaġġ Viżwali

Il-proġett hu li l-voluntiera jidħlu fil-ħajja ta ’kuljum u jittamaw li jġibu bidla soċjali pożittiva. L-assi viżwali huma kollha 83 immaġini rappreżentattivi volontarji u jikkonsisti minn 54 grafika, 15 illustrazzjoni, u 14 ikoni. Hija mfassla biex in-nies ikunu jistgħu jifhmu faċilment x'tip ta 'xogħol volontarju huwa għal kull kategorija. Il-grafika hija bbażata fuq disinn modulari bit-tema tax-xogħol volontarju u tan-nies, u l-illustrazzjoni turi diversi tipi ta 'xogħol volontarju li kulħadd jista' jagħmel, u jagħti sensazzjoni familjari.

The Recognition

About the Premju A' Design Award tal-Ħadid

You and We Lingwaġġ Viżwali huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li You and We Lingwaġġ Viżwali ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. You and We Lingwaġġ Viżwali huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Visual Assets are all 83 volunteer representative images and consists of 54 graphics, 15 illustrations, and 14 icons. It is designed that you can easily understand what kind of volunteer work is for each category.
The graphic is based on modular design with the theme of volunteer work and people, and Illustration shows various kinds of volunteer work that anyone can do, delivering a familiar feeling.
Dimensions & Packaging: Visual Assets: 54 graphics, 15 illustrations, 14 icons. Manual book: 210mm x 297mm. Format: AI, SVG, PNG, JPG, PDF.
Tags: Volunteer, Graphic, Illustration, Icon, Visual Assets, Visual language, Manual Book.
Production Technology: Research the image to figure out a common pattern among volunteers. Used Adobe Illustrator to work on a vector-based basis, so that people could use it in a multi-purpose way.
Design Challenge: It was face to challenge for the volunteer to be active and communicate with volunteers, rather than to be pitiful and passive. In general, there is a stereotype that volunteer work helps people in need. Breaking my stereotype, I re-configured it over and over again how far I can express the "interaction between the volunteer and the recipient" I'm trying to convey.
Research: Survey, interviews, and discussions were conducted on those who volunteer for the image of volunteer work. Based on the data collected, 83 items were categorized to better communicate volunteer work. I collected the photos and images from each item to determine what actions or objects are in common. Based on this data, I simplified the behavior, mood, environment, and characteristic props of the person acting based on this data so that each item can select appropriate keywords and visualize the meaning in one cut.
Inspiration: This project is that volunteers settle into daily life and hope to bring about positive social change. For those who find it difficult to volunteer, focused on attracting interest by reducing the distance and clearly showing the positive image of volunteering. All visual elements are inspired by basic shapes that are easy to see around and LEGO, a toy that is familiar to everyone. In particular, using modular elements such as LEGO, it is designed for easy recombination and expansion.
Project Duration: The project started in April 2019 and finished in June 2019 in the Republic of Korea.
Operation Flow: To celebrate the 10th anniversary of the establishment of the Korea Central Volunteer Center, I reconsidered the positive image of volunteer work and designed it to make the public feel familiar.
The graphic, illustration, and icon focused on clarifying the mood and meaning of the design and communication for each role. It took a lot of trial and error to collect a lot of data, pick the key, and visually simplify it so that you can see the image of each volunteer activity.
For anyone who needs an image related to volunteer work, it has been distributed on its website to download.