Fido Dido House by 7UP Free Installazzjoni ta' Marka Esperjenzali by PepsiCo Design and Innovation

Fido Dido House by 7UP Free Installazzjoni ta' Marka Esperjenzali by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Premju A' Design Award tal-Bronż in Disinn ta' Avvenimenti u Okkażjonijiet Competition Category.

BronżAvveniment· 2020

Fido Dido House by 7UP Free Installazzjoni ta' Marka Esperjenzali

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

Premju A' Design Award tal-Bronż Winner in Avveniment Category

23,818

Verified Award Winner

Verify Award Status for #100578

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fido Dido House by 7UP Free Installazzjoni ta' Marka Esperjenzali

Fido Dido House hija installazzjoni ta' marka ta' jumejn maħluqa f'Covent Garden f'Londra. Id-disinn jittraduċi d-dinja bl-iswed u l-abjad, bidimensjonali tal-karattru Fido Dido f'spazju tridimensjonali. Il-viżitaturi jimxu minn żoni tematiċi, inkluż gardarobba b'ilbies ikoniku u pantry ta' kċina mimlija b'Fido Flakes. Karatteristiċi oħra jinkludu żona ta' tkessaħ fi friġġ, ħammocks għall-mistrieħ, ħajt interattiv għad-doodle, mużika kalma u kampjuni tal-prodott. L-ambjent multisensorjali jistieden lill-mistiedna jirrilassaw u jġib il-messaġġ tal-kampanja għall-ħajja.

The Recognition

About the Premju A' Design Award tal-Bronż

Fido Dido House by 7UP Free Installazzjoni ta' Marka Esperjenzali huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Fido Dido House by 7UP Free Installazzjoni ta' Marka Esperjenzali ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Fido Dido House by 7UP Free Installazzjoni ta' Marka Esperjenzali jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The team developed a 3D version of Fido’s 2D black and white world along with a multi sensory experience that brought people into an imagined world for Fido. The idea was to immerse visitors into Fido’s universe, inviting them to feel free to just be, bringing the campaign message to life. Every aspect of the space was carefully considered, from Fido’s closet of iconic outfits to the Fido Flakes in the kitchen pantry.
Inspiration: Celebrating the return of 90s icon Fido Dido, the King of Chill, the PepsiCo Design team partnered with 7UP Free to create the Fido Dido House in London’s Covent Garden. Inviting Londoners to chill like Fido, the two day installation came complete with a fridge cool down, hammock hang outs, an interactive artist doodle wall, soothing nap worthy music, and 7UP Free product sampling.

Read the Press Release