Game Fuel PRO-AM Consumer Experience Disinn ta' Avveniment Dirett by PepsiCo Design and Innovation

Game Fuel PRO-AM Consumer Experience Disinn ta' Avveniment Dirett by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Premju A' Design Award tad-Deheb in Disinn ta' Avvenimenti u Okkażjonijiet Competition Category.

DehebAvveniment· 2020

Game Fuel PRO-AM Consumer Experience Disinn ta' Avveniment Dirett

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

Premju A' Design Award tad-Deheb Winner in Avveniment Category

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Verified Award Winner
Verify Award Status for #100581

View at A' Design Award Press Release Award Badge

Colors

The Design

About Game Fuel PRO-AM Consumer Experience Disinn ta' Avveniment Dirett

Game Fuel PRO-AM kien avveniment tal-logħob dirett maħluq għal marka tax-xorb u mxandar lit-telespettaturi fi djarhom. L-avveniment għaqqad gamers professjonali ma' ċelebritajiet biex jippreżenta modalità ġdida tal-logħob tnejn kontra tnejn u biex jintroduċi laned ġdida tax-xorb. Is-sett tal-istudjo kien imdawwal bl-aħmar u bl-ikħal, il-kuluri ewlenin tal-prodott, biex jinħoloq effett drammatiku u biex jinfirdu ż-żewġ timijiet. Tipografija kuraġġuża u kulur qawwi taw lill-ispazju interpretazzjoni moderna tal-logħob. Is-sett ġie ddisinjat biex jinqara b'mod ċar fuq l-iskrin waqt ix-xandira.

The Recognition

About the Premju A' Design Award tad-Deheb

Game Fuel PRO-AM Consumer Experience Disinn ta' Avveniment Dirett huwa rebbieħ tal-Premju A' Design Award tad-Deheb, rikonoxximent prestiġjuż ħafna mogħti lil disinji tal-ewwel klassi, mill-isbaħ u eċċellenti. Ir-rebbieħa tad-Deheb huma ħolqien innovattiv ħafna, b'viżjoni u li jleqqu b'mod li jgħammex, li jirriflettu t-talent, l-għerf u l-ħila tad-disinjaturi tagħhom. Huwa mistenni li Game Fuel PRO-AM Consumer Experience Disinn ta' Avveniment Dirett ikun invenzjoni mfaħħra ħafna, li tistabbilixxi x-xejriet u monumentali li tagħti valur bla preċedent. Dan id-disinn rebbieħ tad-Deheb huwa proġett spettakolari u rispettat li jwessa' l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Game Fuel PRO-AM Consumer Experience Disinn ta' Avveniment Dirett joħloq xewqa qawwija, iqajjem il-passjoni, iħeġġeġ il-kreattività u jisħer lilna.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design team conceptualized and worked on the build out for this live event. As a starting point, inspiration was drawn from the major leagues such as Call of Duty World League. It was important that the set translate well on screen to viewers at home. Red and blue, the core GAME FUEL product colors, were used to light the studio in a dramatic way, as well as differentiate the teams. The design of the space focused on a modern interpretation of gaming, leaning into bold typography and color.
Inspiration: The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.

Read the Press Release