The Wild Identità Korporattiva by Chao Xu

The Wild Identità Korporattiva by Chao Xu is a highly esteemed winner of the very prestigious 2020 Premju A' Design Award tal-Ħadid in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.

ĦadidGrafika· 2020

The Wild Identità Korporattiva

by Chao Xu

Client: AhnLuh Luxury Resorts and Residences

Premju A' Design Award tal-Ħadid Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #100724

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Wild Identità Korporattiva

Dan huwa disinn tal-marka għal resort lussuż ġdid, mibni fuq il-quċċata tal-muntanja Huangbai fil-Provinċja ta 'Hunan. L-għan ta 'dan il-proġett huwa li jgħaqqad l-estetika tradizzjonali Ċiniża mas-sempliċità tal-Punent fid-disinn tal-marka. It-tim tad-disinn estra l-karatteristiċi sinjuri ta 'annimali u pjanti fil-muntanji Huangbai u ddisinja logo ta' forma ta 'krejn bl-użu ta' teknika ta 'pittura tradizzjonali Ċiniża, ir-rix tal-krejnijiet kien issimplifikat f'disinn ta' disinn. Dan ix-xejra bażika tista 'tifforma kull tip ta' annimali u pjanti exist li jeżistu fil-muntanji), u għamlet l-elementi tad-disinn kollha tidher armonjuża.

The Recognition

About the Premju A' Design Award tal-Ħadid

The Wild Identità Korporattiva huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li The Wild Identità Korporattiva ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. The Wild Identità Korporattiva huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a brand design for a new luxury resort, which is built on top of Huangbai mountain. We extracted the rich characteristics of animals and plants in that forest and used the feathers of cranes as a pattern. This basic pattern can form all kinds of animals and plants（which exist in the mountain), by applying same pattern through the entire design making this visual identity unified and harmonious.
Dimensions & Packaging: Business card: 90mm x 50mm
Letterhead: 297mm x 210mm
Greeting card: 148mm x 100mm
Tags: branding design, logo, Chinese style, hotel branding, simple
Production Technology: Using traditional Chinese painting:ink painting to create logo, which is a simple but artistic crane. the final products, e.g. business card, greeting card applied gold stamping on special paper, showing a tastefully low key luxury design.
Design Challenge: As the resort building was designed by architects from western country, whereas the site is in china, we need to combine traditional Chinese aesthetic with Western simplicity into branding design.
Research: Team members visited the site Huangbai mountain for three times, during the site visit, took large amount of site photos including unique plants and animals there. those elements finally be used in later stage design. Meanwhile, we did lots of background research on it culture and history aspects, in order to make the design more meaningful and powerful.
Inspiration: Design team applied traditional Chinese aesthetic feeling meanwhile kept its simplicity to the design. The reason to use the crane as a logo, is associated with the dream life that lots of people who choose to live in mountains desired: living idle lives like the cloud and wild crane, there is also a meaning of artistic conception. Designers got inspired by the rich characteristics of wild animals and plants in Huangbai mountain, therefore came up with different icons to represent wild animal and plants by using the same pattern element.
Project Duration: The project started in Jan 2019 in Hangzhou and finished in April 2019 in Hangzhou.
Team Members: Creative director:Chao Xu
Graphic design:Chao Xu