Ai Academy Identità tal-Marka by Emanuele Grittini

Ai Academy Identità tal-Marka by Emanuele Grittini is a highly esteemed winner of the very prestigious 2020 Premju A' Design Award tal-Ħadid in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.

ĦadidGrafika· 2020

Ai Academy Identità tal-Marka

by Emanuele Grittini

Client: Ai Academy

Premju A' Design Award tal-Ħadid Winner in Grafika Category

11,175

Verified Award Winner

Verify Award Status for #100933

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ai Academy Identità tal-Marka

Ai Academy hija identità ta' marka maħluqa għal kumpanija li taħdem fl-intelliġenza artifiċjali. It-tipa tal-logo hija bbażata fuq fonts monospaced, li huma komunement użati f'ambjenti ta' programmar. L-isfondi jittraduċu n-natura multidixxiplinarja tal-intelliġenza artifiċjali f'immaġini astratti, mingħajr referenza diretta għat-teknoloġija. Dawn ġew prodotti b'tekniki sperimentali ta' taħlit tal-kulur bl-użu ta' żebgħa bbażata fuq l-ilma, imbagħad ittieħdu ritratti tagħhom u ġew ipproċessati wara. Il-kuntrast bejn it-tipa tal-logo u l-isfondi jżomm il-logo viżibbli b'mod ċar. Kuluri qawwija jgħinu fir-rikonoxximent f'materjal ta' avvenimenti u midja soċjali.

The Recognition

About the Premju A' Design Award tal-Ħadid

Ai Academy Identità tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Ai Academy Identità tal-Marka ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Ai Academy Identità tal-Marka huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The biggest obstacle has been standing out from the crowd, today there are many startups that deal with artificial intelligence. The first goal was achieved through a design that took into account the fundamental aspects of the brand. The second goal was to visually translate corporate values into abstract concepts.
Dimensions & Packaging: The project was carried out through the use of experimental color mixing techniques with water-based paints, all of which was post-produced to create the backgrounds that characterize the brand identity. The logo and typography have been carefully edited to best blend the abstract aspect with the technological aspect.
Tags: AI, Artificial Intelligence, New Economy, Smart Working, artwork,
Production Technology: for the production of this brand identity, in addition to the classic graphics programs of the Adobe Suite, the following were used for the background: a Canon reflex, Pantoni, Ral paint, rigid cardboard support and photographic equipment such as lights and softboxes.
Design Challenge: The most complex part of the design was to find the right combination between the abstraction and the understanding of what the brand offers as services, while giving the freedom to not have a definitive focal point on the only technological approach dedicated to some areas of the 'artificial intelligence but extending the possible services to a wider range without the need for a new brand idenity.
Research: The design of this brand identity has been designed to amaze, dazzle and differentiate the brand from its competitors, leading it to compete with international companies given the particular and highly appreciated connotation of the brand.
Inspiration: The inspiration for this project is derived from the translation of the concept of "multidisciplinarity of artificial intelligence" related to a fluid and characterizing mood without a necessary reference to technology.
Project Duration: The project started in November 2018 in Milan and finished in April 2019 in Milan.
Operation Flow: The interaction with the brand identity takes place in different phases, first of all through the corporate material that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.