Women of Wonder University Identità tal-Marka by Salvita Bingelyte

Women of Wonder University Identità tal-Marka by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 Premju A' Design Award tal-Bronż in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.

BronżGrafika· 2020

Women of Wonder University Identità tal-Marka

by Salvita Bingelyte

Client: Salvita Design

Premju A' Design Award tal-Bronż Winner in Grafika Category

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Colors

The Design

About Women of Wonder University Identità tal-Marka

Women of Wonder University hija identità tal-marka maħluqa għal kors ta' tnax-il ġimgħa li jipprepara lin-nisa għax-xogħol futur u l-bilanċ bejn il-ħajja u x-xogħol. L-identità tgħaqqad l-ittri tal-bidu ta' Women of Wonder fil-kelma qasira WoW, miktuba b'ittri grassi. Ir-roża tirrappreżenta l-femminilità u l-opportunità, il-blu ċar tirrappreżenta l-ftuħ u l-perspettiva, filwaqt li l-blu skur jirrappreżenta l-fiduċja u l-għarfien. Il-logo bil-kulur jintuża fuq sfondi bojod, filwaqt li logo abjad jintuża fuq sfondi jgħajtu bil-kulur. Id-disinn jagħti lill-pjattaforma viżibbiltà għolja u enerġija.

The Recognition

About the Premju A' Design Award tal-Bronż

Women of Wonder University Identità tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Women of Wonder University Identità tal-Marka ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Women of Wonder University Identità tal-Marka jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: WoW University is a twelve week course offered through an innovative platform, packed with theory and practice to help every woman get started in her life long journey so they can be an even bigger WoW. The courses consist of practical and theoretical lessons about creativity, self discovery, collaboration and the realization of ideas, both online and at the university. These are key soft skills that will be more important than technical skills for a successful career in the future.
Dimensions & Packaging: The colored logo can be used on a white background, while bright backgrounds are best highlighted with a white logo.
Tags: University, women, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Production Technology: I opted to use bright colors. Pink symbolizes femininity and opportunity, light blue represents openness and perspective, and dark blue symbolizes trust and knowledge.
Design Challenge: To create a logo for a future women university that would stand apart from the regular universities.
Research: Inspired by women power, I created a modern, stylish and catchy university logotype. The bold, colorful and vivid style sets WoW University apart from other brands.
Inspiration: The Women of Wonder University is an innovative science platform designed to prepare women for future work, life balance. Gender inequality is growing and WoW wants women to grow and feel confident about their future. Professionals, professors, mentors and lifelong learning enthusiasts come together to share everything they know with students, the women of the future.
Project Duration: Started in November 2019 and finished December 2019 in Vilnius, Lithuania.
Operation Flow: I created a new logo and brand identity for the Women of Wonder University. The goal was to appeal to a new generation of women who are too busy to attend a full time university. The first letters of Women of Wonder are joined together to create a nice and powerful word abbreviation, WoW. With a strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Image Credits: Copywriter Erin Hope Stevens