Id-disinn 2030 Messaging Gift Karta Rigal minn Tist huwa rebbieħ stmat ħafna tal-prestiġjuż 2020 Premju A' Design Award tal-Ħadid fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Oġġetti tar-Rigali.
ĦadidOġġetti tar-Rigali· 2020
2030 Messaging Gift Karta Rigal
minn Tist
Klijent: Tist
Rebbieħ tal-Premju A' Design Award tal-Ħadid fil-Kategorija ta' Oġġetti tar-Rigali
Rebbieħ ta' Premju Ivverifikat
Ivverifika l-Istatus tal-Premju għal #102099Id-Disinn
Dwar 2030 Messaging Gift Karta Rigal
Test tal-Ktieb: 2030 Messaging Gift hija sensiela ta' kartolini rigal iddisinjati għall-konsumaturi fl-għeluq u tletinijiet tagħhom. Il-kartolini jistgħu jintużaw fil-ħwienet kollha tal-marki ta' kumpanija globali tal-istil ta' ħajja. Kull kartolina ġġorr messaġġ qasir ta' inkoraġġiment, tifħir, faraġ jew awguri, miktub b'kliem familjari għal din il-fixxa ta' età. Ġew prodotti għaxar tipi, kull waħda tkejjel 50 bi 90 millimetru. Kuluri u materjali differenti ġew inkorporati f'saffi biex jagħtu lis-superfiċje tal-kartolina effett tridimensjonali. Il-kartolini jippermettu lin-nies jibagħtu messaġġ u jżommuh bħala tagħhom stess.
Ir-Rikonoxximent
Dwar il-Premju A' Design Award tal-Ħadid
2030 Messaging Gift Karta Rigal huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li 2030 Messaging Gift Karta Rigal ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. 2030 Messaging Gift Karta Rigal huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.
Wara d-Disinn
Kit għall-Istampa
Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.
- Proprjetajiet Uniċi
- Aiming at the generations in their 20s and 30s who are sensitive to trends, we created a gift card that can be used by all brands of CJ, a global lifestyle company. By applying a text and a design that consumers can relate to as a means of expressing oneself and a medium of conveying one’s heart, a series of cards with a message only for the generations in their 20s and 30s was released. We tried to provide the pleasure of various choices and increased the scalability of the project by linking with campaign goods. The intention of the campaign was conveyed.
- Dimensjonijiet u Ippakkjar
- 50mm*90mm0.03mm / 10 types
- Tikketti
- Card, Message
- Teknoloġija tal-Produzzjoni
- Based on the idea that the production method of plastic cards in general is focused on layering colors on a thin plate, different colors and materials were layered to show the three-dimensional effect on the surface of the card. By utilizing colors with the sense of space, it was possible to finish the surface of the illustration with strong color arrangements luxuriously.
- Sfida tad-Disinn
- Choosing a message appealing to the generations in their 20s and 30s was a real challenge. Studying messages was not difficult at all. However, selecting a message that would meet the public standards as a commercial gift card and applying a design that would metaphorically express the message was an important research subject and starting point of the project.
- Riċerka
- We selected as many consumers as possible and collected their messages that they would like to hear or want to deliver, both on and offline. Based on the researched messages, we studied consumer preference as well as design suitability, and tried a test design for each message. Internal evaluation groups were used to identify preferences of test designs. As the project decided to accommodate the public's preferences as well as the absolute standards of design, it was judged and carried out by the public's standards in all aspects of message selection and design progress. The project for sympathy was able to be spread as the cultural phenomena by winning various public response thanks to the way of project progress.
- Ispirazzjoni
- The project of gift cards, that are commonly used by the generations in their 20s and 30s, was inspired by their culture and lifestyle. Not only did the gift cards have their own stories and messages, but the motives were also based that the level of empathy would be the standard of generation. Messages of encouragement, praise, comfort, and congratulation in their own terms had resonated with the generations in their 20s and 30s.
- Tul tal-Proġett
- May ~ December, 2018, All brand stores of CJ Group in Korea
- Fluss tal-Operazzjoni
- Positioning focused on the main consumer segments had a positive impact on the overall consumer who had a preference for the target group, besides the target group. By delivering the message they want to share or possessing the message they want to hear with the message card, consumers puts their own stories on the message card and owned them.
- Membri tat-Tim
- TIST, Client : CJ
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