Fresh Blood DG Youth Funzjoni Primarja: Wirja Kulturali by Ruikang Xie

Fresh Blood DG Youth Funzjoni Primarja: Wirja Kulturali by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Bronż in Disinn ta' Avvenimenti u Okkażjonijiet Competition Category.

BronżAvveniment· 2021

Fresh Blood DG Youth Funzjoni Primarja: Wirja Kulturali

by Ruikang Xie

Client: Xiexie Design

Premju A' Design Award tal-Bronż Winner in Avveniment Category

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Verified Award Winner

Verify Award Status for #102292

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fresh Blood DG Youth Funzjoni Primarja: Wirja Kulturali

Test tal-Ktieb: Fresh Blood DG Youth hija wirja kulturali li saret f'Dongguan, iċ-Ċina. Il-wirja tippreżenta sitt esebituri lokali taħt it-tema tal-provvista friska tal-innovazzjoni kulturali. It-tqassim huwa mfassal bħal suq tal-ħxejjex, b'lampi tal-ħaxix rotanti mqiegħda fuq filliera ta' mejdiet tal-bejjiegħa. Sitt ikliet lokali jirrappreżentaw l-identità tas-sitt esebituri. Minħabba li l-post ma setax jesa' x-xogħlijiet oriġinali, il-fuljetti A5 ġew ittranċjati f'forom ta' ikel, bħal wiżża moqlija, u stampati b'testi u stampi. L-akbar borża tal-karta tkejjel 340 bi 380 millimetru.

The Recognition

About the Premju A' Design Award tal-Bronż

Fresh Blood DG Youth Funzjoni Primarja: Wirja Kulturali huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Fresh Blood DG Youth Funzjoni Primarja: Wirja Kulturali ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Fresh Blood DG Youth Funzjoni Primarja: Wirja Kulturali jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: All six exhibitors happen to be local residents of Dongguan. The inspiration comes from the cultural vegetable market near our homes. Culture can be young and amusing.Therefore, special food in Dongguan has been selected and blended together to show the young fresh culture and the daily design power contained in Dongguan.
Dimensions & Packaging: The largest DuPont paper bag size is 340mmx380mm
Tags: Culture, graphics, vegetable market, creativity, humanities
Production Technology: The rectangular model of A5 leaflets has been cut into the form of high-quality roasted geese and placed on the peddler’s table. Then, the flyer becomes a product-shaped flyer with “product form” and makes up for the regret that the real food cannot be displayed.
Design Challenge: It is impossible to display each exhibitor’s real cultural works directly due to the venue limitation. Therefore, the texts, the pictures and the QR codes of those works have been embedded into the leaflets with the special shaped die-cutting roast goose and other forms, and been erected on the peddler’s table. Those little special shaped leaflets become productized leaflets with product form and unexpectedly display another possibility to view and experience cultural works.
Research: The exhibition integrates the local culture, the industries and the personalities of exhibitors. The bookmark has been made into a special shape, displaying the shape of a roast goose on its cover, which is especially brilliant.
Inspiration: The design idea comes from the vegetable market where we go every day. It combines six exhibitors under the theme of “Fresh Supply of Cultural Innovation” and adopts six special products in Dongguan to represent the exclusive identity symbols of six cultural youths. It is both local and international, reflecting the young and fresh culture and the daily design power of Dongguan.
Project Duration: Started in August 2019 and completed in September, all completed in Dongguan, China
Operation Flow: After entering the exhibition area, one can see the exhibition of personalities of 6 different characters. There are six arrays of special-shaped leaflets under the rotating vegetable lamp, forming a cultural vegetable market.
Image Credits: Image #1-5 Zhang Jingwen