Alpha Series Il-Leħja by Mert Ali Bukulmez

Alpha Series Il-Leħja by Mert Ali Bukulmez is a highly esteemed winner of the very prestigious 2020 Premju A' Design Award tal-Ħadid in Disinn ta' Prodotti tas-Sbuħija, Kura Personali u Kosmetiċi Competition Category.

ĦadidProdott Kosmetiku· 2020

Alpha Series Il-Leħja

by Mert Ali Bukulmez

Client: Arçelik A.Ş

Premju A' Design Award tal-Ħadid Winner in Prodott Kosmetiku Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Alpha Series Il-Leħja

Is-serje Alpha hija magna tal-leħja kumpatta u semi-professjonali li tista 'tieħu ħsieb kompiti bażiċi għall-kura tal-wiċċ. Ukoll prodott li joffri soluzzjonijiet iġjeniċi b'approċċ innovattiv flimkien ma 'estetika sabiħa. Is-sempliċità, il-minimalism u l-funzjonalità flimkien ma 'interazzjoni faċli għall-utent jibni l-elementi fundamentali tal-proġett. Esperjenza utli ferrieħa hija ċ-ċavetta. Il-ponot jistgħu jinqabdu faċilment mill-leħja u mqiegħda fit-taqsima tal-ħażna. Il-baċir huwa ddisinjat biex jiċċarġja l-leħja u jnaddaf it-truf appoġġjati bid-Dawl UV ġewwa sezzjoni ta 'ħażna.

The Recognition

About the Premju A' Design Award tal-Ħadid

Alpha Series Il-Leħja huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Alpha Series Il-Leħja ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Alpha Series Il-Leħja huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main aim was to design a compact, semi-proffesional shaver that can handle the basic tasks for facial care. Also a product that offers hygienic solutions with innovative approach combined with beautiful aesthetics. Joyful user experience was the key.
Dimensions & Packaging: Shaver:
55mm (max) x 30mm (max) x 150mm (max)
Case:
65mm (max) x 50mm (max) x 135mm (max)
Tags: Alpha Series, Shaver, Men Grooming, Personal Care, UV Light
Production Technology: • Shaver Body: Xenoy (PBT+PC) / Injection Moulding • Shaver Rubber: Santoprene / Double Injection • Case: Xenoy / Injection Moulding • Case Lid: PP / Injection Moulding • Tools: stainless steel + glass reinforced (30%) PBT / Injection Moulding
Design Challenge: The sketch ideation was the most challenging part of this project. I had to put too much effort for sketching process to be able to refine the design and come up with the most unique, minimal and simple form solutions.
Research: The brief was very broad at the start. It was to design a unique personal care product for the brand Grundig. I started research process with trend analysis and market opportunities. The process also supported with focus groups with man aged between 18-50 to be able to define the existing problems with the shavers and consumer demands.
Inspiration: Providing hygienic and joyful user experience was the inspiration for the idea behind the project. Design language is completely inspired from Scandinavian design characteristics. Simplicity, minimalism and functionality combined with easy user interaction built the fundamentals of the product.
Project Duration: The project started in May 2019 in Istanbul/Turkey and lasted until the end of June 2019.
Operation Flow: The only button on the body of the shaver covered by led light is the interaction point of the product. It simply turns on/off the device but the led gives feedback about battery. When its charged and ready to use it lights white, when the charge is critical the led turns in to red, and also it blinks in red when its off charge. The dock is designed to charging the shaver and cleaning the tips supported with UV Light inside. Tips can be easily taken off the shaver and placed in to the storage section. The storage allows the product to be completely clean and tidy.
Patents: Copyrights belong to Arcelik Group, 2019