Wolffstrunk Funzjoni Primarja: Identità Korporattiva by Karen Cuthbert is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Fidda in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.
FiddaGrafika· 2021
Wolffstrunk Funzjoni Primarja: Identità Korporattiva
Client: Gerhard Wolff – Wolffstrunk
Premju A' Design Award tal-Fidda Winner in Grafika Category
Verified Award Winner
Verify Award Status for #103697The Design
About Wolffstrunk Funzjoni Primarja: Identità Korporattiva
Wolffstrunk hija identità korporattiva maħluqa għal ditta ta' schnapps tal-frott u likuri tal-frott prodotti f'distillerija privata. Tnaqqis grafiku u preċiżjoni jikkaratterizzaw l-identità viżiva. Figura ssimplifikata ta' lupu sservi bħala l-marka ta' disinn tas-sistema ta' disinn korporattiv, u l-forma stilizzata ta' qatra tiżdied mal-figura. Ras li tiċċaqlaq tagħti lill-marka karattru umoristiku u tippermetti layouts dinamiċi. Is-sistema tinkludi marka komposta, dokumenti tan-negozju, tikketti tal-flixken, posters, kartolini, ktieb tad-ditta u animazzjoni qasira tal-websajt.
The Recognition
About the Premju A' Design Award tal-Fidda
Wolffstrunk Funzjoni Primarja: Identità Korporattiva huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Wolffstrunk Funzjoni Primarja: Identità Korporattiva ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Wolffstrunk Funzjoni Primarja: Identità Korporattiva huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
- Dimensions & Packaging
- Brandbook: 128 mm x 175 mm, 132 pages
- Tags
- Corporate Identity, Corporate Design, Brand Design, Logo Design
- Production Technology
- The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
- Design Challenge
- The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of confident humour and allows a dynamic design of all variations of advertising material.
- Research
- The graphically reduced figure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the figure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simplified use of forms.
- Inspiration
- Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
- Project Duration
- The project was my bachelor thesis and took about 4 month time.
- Operation Flow
- The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
- Patents
- Copyrights belong to Karen Cuthbert, 2020
- Team Members
- Karen Cuthbert
- Image Credits
- #1-#5 Karen Cuthbert, 2020
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