Woonwaard Identità Korporattiva by Ruud Winder - Rebrandt

Woonwaard Identità Korporattiva by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tad-Deheb in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.

DehebGrafika· 2021

Woonwaard Identità Korporattiva

by Ruud Winder - Rebrandt

Client: REBRANDT® — Dutch Masters in Rebranding

Premju A' Design Award tad-Deheb Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #103738

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Woonwaard Identità Korporattiva

Woonwaard hija identità korporattiva maħluqa għal waħda mill-akbar assoċjazzjonijiet tad-djar fl-Olanda. L-identità hija moderna iżda serja, u tikkomunika kalma u serenità. Id-disinn jirrappreżenta d-diversità tal-inkwilini u l-aspetti pożittivi tal-kiri. Kull applikazzjoni tingħata sett uniku ta' ċrieki, meħuda minn disinn bażiku ta' aktar minn 250 ċirku f'kompożizzjonijiet u kuluri differenti. Il-midja stampata tuża karta ċertifikata FSC b'sitt kuluri Pantone flimkien mal-iswed. L-applikazzjonijiet diġitali jnaqqsu l-użu tal-karta.

The Recognition

About the Premju A' Design Award tad-Deheb

Woonwaard Identità Korporattiva huwa rebbieħ tal-Premju A' Design Award tad-Deheb, rikonoxximent prestiġjuż ħafna mogħti lil disinji tal-ewwel klassi, mill-isbaħ u eċċellenti. Ir-rebbieħa tad-Deheb huma ħolqien innovattiv ħafna, b'viżjoni u li jleqqu b'mod li jgħammex, li jirriflettu t-talent, l-għerf u l-ħila tad-disinjaturi tagħhom. Huwa mistenni li Woonwaard Identità Korporattiva ikun invenzjoni mfaħħra ħafna, li tistabbilixxi x-xejriet u monumentali li tagħti valur bla preċedent. Dan id-disinn rebbieħ tad-Deheb huwa proġett spettakolari u rispettat li jwessa' l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Woonwaard Identità Korporattiva joħloq xewqa qawwija, iqajjem il-passjoni, iħeġġeġ il-kreattività u jisħer lilna.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique brand identification program quickly revealed that the Woonwaard identity had to be modern, yet serious, and it had to convey calmness and serenity. The identity also had to represent the diversity of the tenants and the positive aspects of renting.
Dimensions & Packaging: Each application in the identity is given a unique set of circles. Made possible by a balanced basic design with more than 250 circles in different compositions and colors, the media are printed on FSC HVO paper in 6 Pantone colors plus Black.
Tags: rebranding, award, rebrand, rebrandt, woonwaard, corporate, id, identity, housestyle, dutch agency
Production Technology: It goes without saying that the set of resources complies with all the most sustainable guidelines. FSC certified, but also digital applications instead of paper. An organization that is so strongly represented in the daily lives of many tenants should set a good example in this.
Design Challenge: The multiple character of being solid and stable, and also being active and progressive. both sides have been successfully covered in the overall corporate identity.
Research: The rebranding of one of the largest housing associations in the Netherlands started in 2020 in the region Amsterdam. The rebranding is already a global Award winning project but more importantly; in addition to the client and its employees, the tenants have enthusiastically embraced the new design.
Inspiration: Woonwaard is one of the largest housing associations in the Netherlands. In everything they do - building, maintaining and renting out houses - their main goal is to offer people a home on a sustainable and inclusive way. The activities of the association are carried out without a profit motive. Woonwaard offers a relatively large number of social housing, and since 2019 Woonwaard it can claim the title of the most sustainable housing association of the Netherlands.
Project Duration: 3-4 Months region Amsterdam, The Netherlands
Operation Flow: DTP and Print productions: Koopmans’ drukkerij Zwaag – www.koopmansdrukkerij.nl
Team Members: Designer | Design and Brand Architecture: Ruud Winder - www.linkedin.com/in/ruudwinder
Brand Storyteller - Corporate Story of Woonwaard: Vincent Jeitler – www.linkedin.com/in/vincentjeitler
Brand Stylist - Brand-Identification-Program + Styling: Nikkie Wester
Junior Designer - Graphic Design: Simone Winder
Animator - Animation and Graphics: Peter Puntman
Client: Woonwaard - Anniek van Belle, Nina Beute
Image Credits: All rights REBRANDT®